浅析母婴类电商平台的商业模式创新

发布时间：2018-03-09 08:28

本文选题：母婴类　切入点：电商平台　出处：《经贸实践》2016年13期 　论文类型：期刊论文

【摘要】：当下网络购物日渐便捷和普及,母婴类电商平台也迅速发展起来,婴类电商平台情感交流的社会性和功能便捷性是其重要特征。如何扩大母婴类电商平台的影响力和商业模式如何创新已成为学界和业界共同关注的焦点。本文首先阐述了母婴类电商平台的发展阶段,主要分为三个阶段,其次分析了四种母婴类电商平台类型及优缺点,最后,阐述了母婴类电商平台的商业模式创新途径。
[Abstract]:With the increasing convenience and popularity of online shopping, the mother-child e-commerce platform has also developed rapidly. The sociality and functional convenience of emotional communication of infantile ecommerce platform are its important characteristics. How to expand the influence of mother-child ecommerce platform and how to innovate the business model have become the common focus of academic and industry. First of all, the development stage of the mother-child ecommerce platform is expounded. It is mainly divided into three stages. Secondly, it analyzes four types of mother-to-child ecommerce platforms and their advantages and disadvantages. Finally, it expounds the innovative ways of the business model of the mother-child ecommerce platform.
【作者单位】：淮阴商业学校财经贸易系;
【分类号】：F724.6

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