基于共享经济理论的跨境电商物流海外仓发展问题研究

发布时间：2018-03-18 18:32

本文选题：跨境电商物流　切入点：海外仓　出处：《河南大学》2017年硕士论文　论文类型：学位论文

【摘要】：从2013年起,我国跨境电子商务就开始进入高速发展时期,总体交易量已经连续几年保持了20%以上的增长速度。但是,就在我国跨境电子商务高速发展的同时,跨境物流却出了成本高、运输及配送时间长和退换货困难等问题,严重制约了跨境电商的发展,传统的跨境物流方式又难以解决这些问题。一种新的跨境物流模式—海外仓应运而生。跨境电商卖家使用海外仓,可以缩短运输及配送周期、提高利润率、扩大销售品类、妥善解决消费者的退换货问题,提升买家的满意度,重构消费者的购物体验,还可以倒逼国内企业树立真正的服务意识、品牌意识、质量意识和客户至上的意识,带动整个跨境电商行业的优化升级。当然,海外仓在带来便利的同时,也带来了新的难题。首先,众多产品存储在海外仓库,无可避免的会出现库存滞销积压问题。其次,对海外仓服务商的本土化运营提出了更高的要求。最后,海外仓建设在其他国家,势必需要企业招聘一批熟知我国和国外法律、语言、税务、风土人情等具有跨境电子商务知识的高级复合型人才。本文首先由共享经济理论引出共享物流,接着探讨了共享物流的概念、形式及发展理念,然后又从海外仓的运作流程、共享经济发展动力以及共享物流理念与海外仓的关系三个角度分析了共享经济与海外仓的联系,随后又深入的分析了海外仓发展问题产生的原因。最后再从宏观和微观两个方面针对这些问题提出意见和建议。在宏观方面,搭建海外仓联盟,进行资源整合,实现信息的共享;在微观方面,提倡进行多方合作,共享“滞销库存”;建议企业联合,共同推进海外仓的本土化建设,共享本土化的成果;主张校企和行业合作,共同培养高素质的复合型人才,通过这些方式更好的解决海外仓在发展过程中遇到的问题。
[Abstract]:Since 2013, China's cross-border e-commerce has entered a period of rapid development, and the overall trading volume has maintained a growth rate of more than 20% for several consecutive years. However, at the same time of the rapid development of cross-border e-commerce in China, However, problems such as high cost, long transportation and distribution time and difficulty in returning and exchanging goods in cross-border logistics have seriously restricted the development of cross-border e-commerce. The traditional cross-border logistics mode is difficult to solve these problems. A new cross-border logistics mode-overseas warehouse came into being. Cross-border e-commerce sellers use overseas stores, which can shorten the transportation and distribution cycle, increase profit margins, and expand the sales category. Properly solving the problem of returning and exchanging goods for consumers, improving the satisfaction of buyers and reconstructing the shopping experience of consumers can also force domestic enterprises to establish a true sense of service, brand awareness, quality awareness and customer supremacy. Promoting the optimization and upgrading of the entire cross-border e-commerce industry. Of course, while overseas warehouses bring convenience, they also bring new difficulties. First, many products are stored in overseas warehouses, and there is inevitably a backlog of unsalable stocks. Higher requirements have been put forward for the local operation of overseas warehouse service providers. Finally, overseas warehouse construction in other countries is bound to require enterprises to recruit people who are familiar with the laws, languages, and taxes of our country and foreign countries. This paper first introduces the shared logistics from the sharing economy theory, then discusses the concept, form and development concept of the shared logistics, and then from the overseas warehouse operation process. The relationship between shared economy and overseas warehouse is analyzed from three angles: the motive force of shared economy and the relationship between shared logistics concept and overseas warehouse. Then, it analyzes the reasons for the problems of overseas warehouse development. Finally, it puts forward suggestions and suggestions on these issues from both macro and micro aspects. At the macro level, it sets up an overseas warehouse alliance to integrate resources. To realize the sharing of information; to promote multi-party cooperation and share "unsalable inventory" at the micro level; to suggest that enterprises unite to jointly promote the localization of overseas warehouses and to share the results of localization; and to advocate cooperation between schools and enterprises and industry. Jointly train high-quality compound talents and solve the problems encountered in the development of overseas warehouse through these ways.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

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