千里马公司成长路径及其策略研究

发布时间：2018-03-21 23:32

本文选题：中小企业　切入点：千里马公司　出处：《江西财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：在中国经济发展中,中小企业的成长与发展对我国社会经济的发展以及带动就业增加和人民财富增长有着不可忽视的作用。因此,聚焦中小企业的成长模式与成长路径,大力支持和推进中小企业的成长是我国经济增长的必然选择,也是实现各项经济目标的强力抓手。我国中小企业的数量较多,大概占到全国企业总数的96%。中小企业对于减轻就业压力和促进就业机会,推动国民经济的发展,维护社会稳定,改善和提高人民生活水平等方面都具有重大意义。然而,中小企业的成长却也面临诸多挑战。一方面,中小企业的成长会受到金融、产业、社会文化和政策等外在环境影响;另一方面,中小企业自身的资源、管理者素质、企业创新能力、企业融资能力和企业文化等内在因素也影响着其生存和成长。本研究选取南昌千里马商贸有限公司为研究对象,结合中小企业理论和企业案例,探究中小企业成长的路径及其策略。首先,通过系统回顾现有国内外关于中小企业尤其中小企业成长的文献,掌握了解该理论研究领域的最新动态,并对有关中小企业的文献与理论进行梳理,从而归纳出影响中小企业成长的主要变量,为本文后续的研究提供理论基础。其次,通过结合千里马公司的具体案例,对企业进行实地调查与访谈,根据访谈内容进一步展开研究,为千里马公司的成长给出具体策略,也为中小企业的成长与发展提供了方向。根据本研究结论,中小企业因其成长阶段和成长路径的不同,其在成长过程中面临着如企业制度欠规范、融资渠道较单一、优质人才较缺乏、市场范围较局限和管理水平较低等诸多问题。本研究针对性地提出了建立现代企业制度、拓宽企业融资渠道、创新人才引进策略、合理开拓国内市场和建立科学管理体系等对策来保证企业的稳健成长。我国其他中小企业在成长过程中也可以借鉴千里马公司成长的经验及策略,从实际出发,不断开拓创新企业制度和管理体系,强化与其他企业的合作,拓宽有效的融资渠道,培育企业文化内核。以积极主动地姿态应对市场的激烈竞争和社会的剧烈变革,有效保障企业的稳定高速成长。
[Abstract]:In China's economic development, the growth and development of small and medium-sized enterprises play an important role in the social and economic development of our country, as well as the growth of employment and people's wealth. Vigorously supporting and promoting the growth of small and medium-sized enterprises is the inevitable choice of economic growth in our country, and it is also a powerful grasp to achieve various economic objectives. The number of small and medium-sized enterprises in China is relatively large. Small and medium-sized enterprises are of great significance in reducing employment pressure and promoting employment opportunities, promoting the development of the national economy, maintaining social stability, improving and improving the living standards of the people. On the one hand, the growth of small and medium-sized enterprises will be affected by the external environment such as finance, industry, social culture and policies; on the other hand, the resources and management qualities of small and medium-sized enterprises will affect their growth. The inherent factors such as enterprise innovation ability, corporate financing ability and corporate culture also affect its survival and growth. This study selects Nanchang Qianlima Trading Co., Ltd. as the research object, combining the theory of small and medium-sized enterprises and enterprise cases. First of all, through a systematic review of the existing literature on the growth of small and medium-sized enterprises, especially small and medium-sized enterprises at home and abroad, to understand the latest developments in the field of theoretical research, And combing the literature and theory of small and medium-sized enterprises, so as to sum up the main variables that affect the growth of small and medium-sized enterprises, and provide the theoretical basis for the follow-up study of this paper. Secondly, by combining the specific case of Qianlima Company, Carry on field investigation and interview to the enterprise, carry out further research according to the interview content, give the concrete strategy for the growth of Qianlima company, also provide the direction for the growth and development of the small and medium-sized enterprise. According to the conclusion of this research, Because of their different growth stages and paths, small and medium-sized enterprises are faced with the following problems in the process of their growth: the enterprise system is not standardized, the financing channel is relatively single, and the high-quality talents are lacking. This study puts forward the establishment of modern enterprise system, widening the financing channels of enterprises, innovating the strategy of talent introduction, and so on, the market scope is limited and the management level is low. Reasonable development of domestic market and establishment of scientific management system to ensure the steady growth of enterprises. Other small and medium-sized enterprises in our country can also learn from the growth experience and strategies of Qianlima Company, from the reality, We should constantly develop and innovate the enterprise system and management system, strengthen cooperation with other enterprises, broaden effective financing channels, cultivate the core of corporate culture, and respond positively to the fierce competition in the market and the drastic changes in the society. Effectively ensure the stable and high-speed growth of enterprises.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721

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