江西ZX国际货运代理有限公司市场竞争策略研究

发布时间：2018-03-23 12:10

本文选题：国际货运　切入点：竞争策略　出处：《南昌大学》2015年硕士论文

【摘要】：改革开放以来,我国对外贸易发展迅速。全国进出口贸易额屡创新高。与此同时服务于外贸的国际货运代理公司队伍不断壮大,经营业务也日益拓展,国际货运代理行业已经发展成一个综合性的服务业,对我国的经济发展做出了积极的贡献。但是盛极必衰,随着世界经济危机和欧洲债务危机的接连爆发,中国的进出口的企业接连受到巨大的冲击。在这种情况下,大量货代企业纷纷倒闭,未来形式相当的严峻,尤其是占货代行业70%的中小型企业。中小型货代公司以民营为主,虽然在当地网络和当地市场操作经验上有一定的优势,但是越来越受到国有骨干物流企业和世界知名跨国物流企业的双重夹击,生存空间日益缩小。江西是中国的内部省份,进出口额占全国对外贸易总额的比例很小,在地理位置和经济发展上都有局限性,江西ZX国际货运代理有限公司是南昌土生土长的本地企业。公司主要从事国际海空、快件、多式联运等运输服务,在此基础上为客户提供报关服务。从公司成立至今的9年时间也取得了稳步的发展,逐渐成为江西本行业内的知名企业,但是近年来受到国有大型物流企业(如中远,中海)、外资物流企业(如全球),以及同行业中小型货代公司的竞争,公司的业务量和利润率都受到了不同程度的冲击。面对如此激烈的市场竞争形势,如何在竞争中形成自身的独特优势并制定不断前行发展的战略部署,对该公司显得尤为重要。在此背景下,本文以江西ZX货代公司作为研究对象,通过运用SWOT和波特的五力模型对江西ZX货代公司所面临的经济环境,政策环境,行业竞争环境,优势,劣势,机遇和威胁多方面进入深入系统的分析和探讨。通过安索夫市场矩阵的分析重新对该公司进行新的战略选择,确定应实施新的竞争策略-结构调整策略,战略联盟策略,人才策略,品牌建设策略,发展第三方物流策略来应对日益严峻的竞争环境,保持该公司长期稳定的发展。
[Abstract]:Since the reform and opening up, China's foreign trade has developed rapidly. The volume of national import and export trade has repeatedly reached new heights. At the same time, the ranks of international freight forwarders serving for foreign trade are constantly growing, and their business is expanding day by day. The international freight forwarding industry has developed into a comprehensive service industry, which has made a positive contribution to the economic development of our country. But the boom is bound to decline, with the world economic crisis and the European debt crisis erupting one after another. China's import and export enterprises have been hit by a series of huge shocks. Under such circumstances, a large number of freight forwarding enterprises have closed down one after another, and the future will be quite severe, especially for the small and medium-sized enterprises, which account for 70% of the freight forwarding industry. Small and medium-sized freight forwarders are mainly privately run. Although it has some advantages in local network and local market operation experience, it is increasingly attacked by state-owned backbone logistics enterprises and world-famous transnational logistics enterprises, and the living space is shrinking day by day. Jiangxi is an internal province of China. The import and export volume accounts for a small proportion of the country's total foreign trade and has limitations in terms of geographical location and economic development.Jiangxi ZX International Freight forwarding Co., Ltd. is a native local enterprise in Nanchang. The company is mainly engaged in international sea and air, express shipping, Transport services such as multimodal transport, on this basis, provide customs declaration services for customers. Nine years since the company was founded, it has also made steady progress, and has gradually become a well-known enterprise in Jiangxi's own industry. However, in recent years, they have been subjected to competition from large state-owned logistics enterprises (such as Cosco, China Shipping Corporation, foreign-funded logistics enterprises (such as global logistics companies, and small and medium-sized freight forwarders in the same industry). In the face of such fierce market competition, how to form its own unique advantages in the competition and formulate the strategic plan for continuous development. Under this background, this paper takes Jiangxi ZX Freight Agency Company as the research object, through the use of SWOT and Porter's five-force model to the economic environment, policy environment, industry competition environment facing Jiangxi ZX freight forwarder company. The strengths, weaknesses, opportunities and threats are analyzed and discussed in depth and systematically. Through the analysis of Ansov's market matrix, the company is re-selected for a new strategy, and a new competitive strategy, structural adjustment strategy, is determined. Strategic alliance strategy, talent strategy, brand building strategy, development of third party logistics strategy to cope with the increasingly severe competitive environment, to maintain the long-term and stable development of the company.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23;F752.6

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