国有贸易型公司在沥青产业链中的发展策略研究

发布时间：2018-03-24 02:38

本文选题：国有贸易型公司　切入点：沥青产业链　出处：《对外经济贸易大学》2015年硕士论文

【摘要】：本文以基于沥青贸易产业链的国有贸易型公司为研究对象,针对沥青贸易产业链现状与国有贸易型公司发展阶段的结合点进行深入分析,提出国有贸易型公司在沥青产业链中的策略选择与具体实施路径。首先,对我国公路发展情况进行了综述,并预测沥青市场发展方向与需求趋势,指出未来国内沥青需求量仍将保持持续稳定增长。第二步,通过对当前沥青贸易产业链的描述,具体介绍了沥青贸易市场的供给、储运、终端用户等方面的情况,并沥青贸易经销商及其竞争态势进行了研究,显示出目前沥青贸易领域呈现割据态势,缺乏领导企业,为国有贸易型公司提供了发展契机。第三步,通过对国内外贸易型公司发展演变的研究与对沥青贸易产业关键竞争要素的提炼,同时基于对沥青贸易外部环境变化、产业典型竞争者等方面的分析,阐述了国有贸易型公司在沥青产业链中的发展阶段与策略选择,提出国有贸易型公司应逐步从单纯的沥青经销商向沥青产业综合服务商转变与提升。最后,重点就国有贸易型公司为提升在沥青贸易产业链中的综合竞争力所采取的策略实施路径进行了阐述。对照沥青贸易关键要素,对于国有贸易型公司营销网络的完善、基础设施的建立、深加工技术的掌握、金融资本手段的运作、组织架构与管控模式的调整、专业营销与服务保障团队的构建、经营风险的识别与防控等方面的具体措施提出了意见与建议。通过阐述,本文认为基于沥青贸易产业链的国有贸易型公司应根据当前所处于的发展阶段,结合自身的优势与特点,培育在沥青贸易产业中的关键竞争要素,选择各项增值业务环节,逐步向产业链上下游渗透延伸,形成贸易、仓储物流、加工、分销等一体化的综合性服务网络,实行规模化发展。
[Abstract]:This paper takes the state-owned trading companies based on the asphalt trade industry chain as the research object, and analyzes the joint point between the present situation of the asphalt trade industry chain and the development stage of the state-owned trading companies. This paper puts forward the strategic choice and specific implementation path of state-owned trading companies in asphalt industry chain. Firstly, the development of highway in China is summarized, and the development direction and demand trend of asphalt market are forecasted. It is pointed out that the domestic demand for asphalt will continue to increase steadily in the future. The second step is to introduce the supply, storage and transportation of the asphalt trade market, end users and so on through the description of the current asphalt trade industry chain. And the asphalt trade dealers and their competitive situation are studied, which shows that the asphalt trade field is fragmented, lacking of leading enterprises, which provides the development opportunity for the state-owned trading companies. Through the research on the development and evolution of the domestic and foreign trading companies and the extraction of the key competitive elements of the asphalt trade industry, at the same time, based on the analysis of the changes of the external environment of the asphalt trade, the typical competitors of the industry, etc. This paper expounds the development stage and strategic choice of state-owned trading companies in the asphalt industry chain, and points out that the state-owned trading companies should gradually change and upgrade from pure asphalt dealers to comprehensive service providers in asphalt industry. The implementation path of the strategy adopted by the state-owned trading companies to enhance the comprehensive competitiveness in the asphalt trade industrial chain is expounded. Compared with the key elements of the asphalt trade, the marketing network of the state-owned trading companies is improved. The establishment of infrastructure, the mastery of deep processing technology, the operation of financial capital means, the adjustment of organizational structure and control mode, the construction of professional marketing and service guarantee team, The paper puts forward some opinions and suggestions on the identification and prevention and control of management risk. Through expounding, this paper holds that the state-owned trading companies based on the asphalt trade industry chain should be based on the current development stage. Combined with its own advantages and characteristics, cultivate the key competitive elements in the asphalt trade industry, select various value-added business links, gradually extend to the upstream and downstream of the industrial chain, form trade, warehousing, logistics, processing, Distribution and other integrated integrated service network, the implementation of large-scale development.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7;F752

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