企业电子商务应用水平测度指标体系构建及应用研究

发布时间：2018-04-13 08:45

本文选题：企业电子商务 + 因子分析　；参考：《南京邮电大学》2017年硕士论文

【摘要】：近年来,我国电子商务的快速发展,不仅带动了现代服务业的发展,也给传统企业带来了新的活力。从采购、生产到销售,电子商务对企业运营的各个环节都起到了十分重要的作用。在这样的背景下,需要构建一个企业电子商务应用水平评价指标体系,来衡量企业电子商务应用水平。在已有研究中,不论是中国电商指数,还是电商发展指数,都是从宏观角度来测评地区电子商务整体发展状况,无法度量企业电子商务应用水平。本文从企业电子商务应用的微观视角,以江苏经信委项目为平台,调研全省企业电子商务应用情况,构建企业电子商务应用水平评价指标体系,以此分析企业电子商务应用的特征,并给出政策建议。本文的研究从以下几个方面进行展开:(1)构建了企业电子商务应用多维度描述框架图。在分析电子商务应用市场特征的基础上,从产业链、应用层次及应用内容三个维度描述企业电子商务应用内涵,构建企业电子商务应用的多维度描述框架图,以此作为设计企业电子商务应用水平测度指标体系的重要依据。(2)设计了企业电子商务应用水平测度指标体系。根据企业电子商务应用多维度描述框架图,选取有效指标,在数据预处理与有效性检验的基础上,运用因子分析的方法获取电子商务在三个层面的应用情况。然后,应用层次分析法(AHP)确定指标权重,给出了构建企业电子商务应用水平测度指标体系的设计思路,并运用所构建的指标体系对江苏企业电子商务进行了应用研究。(3)提出了促进江苏企业电子商务发展的政策建议。在对江苏企业电子商务应用水平进行分析的基础上,总结了目前全省企业电子商务的特征,结合江苏企业电子商务应用现状,从政府和企业两个角度提出了促进江苏企业电子商务健康发展的政策建议。
[Abstract]:In recent years, the rapid development of electronic commerce not only drives the development of modern service industry, but also brings new vitality to traditional enterprises.From procurement, production to sales, e-commerce has played a very important role in the operation of enterprises.Under this background, it is necessary to construct an evaluation index system to measure the level of e-commerce application.In the previous studies, whether China's e-commerce index or e-commerce development index, are from a macro perspective to assess the overall development of e-commerce in the region, can not measure the level of enterprise e-commerce applications.In this paper, from the micro perspective of the application of enterprise electronic commerce, based on the project of Jiangsu Economic and Information Commission, the author investigates the situation of the application of electronic commerce in the whole province, and constructs the evaluation index system of the level of the application of enterprise electronic commerce.In this paper, the characteristics of e-business application are analyzed, and some policy suggestions are given.In this paper, the following aspects of the development of the following aspects of the development of the enterprise e-commerce application of the multi-dimensional description framework map.On the basis of analyzing the characteristics of e-commerce application market, this paper describes the connotation of enterprise e-commerce application from three dimensions of industry chain, application level and application content, and constructs a multi-dimensional description frame diagram of enterprise e-commerce application.As an important basis for the design of enterprise e-commerce application level measurement index system, this paper designs the enterprise e-commerce application level measurement index system.According to the multi-dimensional description frame diagram of enterprise e-commerce application, the effective index is selected. Based on the data preprocessing and validity test, the application of E-commerce in three levels is obtained by using factor analysis method.Then, using AHP (Analytic hierarchy process) to determine the index weight, the design idea of constructing the index system of enterprise e-commerce application level measurement is given.The author also puts forward some policy suggestions to promote the development of Jiangsu enterprises'e-commerce by using the established index system to study the application of e-commerce in Jiangsu enterprises.On the basis of analyzing the application level of enterprise electronic commerce in Jiangsu province, this paper summarizes the characteristics of enterprise electronic commerce in Jiangsu province, and combines with the present situation of enterprise electronic commerce application in Jiangsu province.From the angle of government and enterprise, this paper puts forward some policy suggestions to promote the healthy development of e-commerce of Jiangsu enterprises.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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