外贸电子商务模式应用研究

发布时间：2018-04-16 09:00

本文选题：电子商务 + 外贸电子商务　；参考：《华侨大学》2015年硕士论文

【摘要】：随着计算机技术和网络技术的快速发展,电子商务应运而生,并极为有力的推动了国际贸易的运作方式向现代化、信息化方向发展。外贸企业也纷纷应用电子商务,来促进企业的发展。对外贸易电子商务作为推动经济一体化、全球化的一种贸易方式,使国际贸易真正走向无国界化,同时带来国际经济贸易的巨大变革。电子商务在外贸行业的应用改变了企业的传统组织形式、经营方式、商务模式以及营销模式,大大扩展了企业的国际市场路径,优化了资源配置,实现了各国企业间的合作共赢,进一步统一了国际市场、深化了国际分工。传统外贸企业越来越重视电子商务国际市场的变化,利用电子商务改变传统外贸业务中的各流程与环节,并显示出较强的潜在价值和巨大的发展前景。然而外贸电子商务的发展也存在相当多的问题,跨文化沟通问题、跨国支付问题、跨国物流系统建设、人才短缺等等。这些问题的存在导致电子商务对国际贸易领域的积极作用没有完全发挥出来,在一定程度上限制了对外贸易的发展。本文在对国内外外贸电子商务的相关文献资料深入研究和理解的基础上,对外贸电子商务的回顾,对外贸电子商务模式进行分类,在此基础上分析取得巨大成绩的同时也存在着许多问题和挑战,并对典型案例进行分析,发现其对外贸电子商务发展有着重要的借鉴意义和启示,进而从宏观、中观、微观三个角度提出促进外贸电子商务模式应用的策略,从而促进我国外贸电子商务又好又快发展,对中国对外贸易的稳定发展起到极大的推动和促进作用,促进我国经济快速发展。
[Abstract]:With the rapid development of computer technology and network technology, electronic commerce emerges as the times require, and it promotes the operation mode of international trade to modernization and informationization.Foreign trade enterprises also apply electronic commerce one after another to promote the development of enterprises.As a way of promoting economic integration and globalization, foreign trade electronic commerce makes international trade truly borderless and brings great changes in international economic trade.The application of electronic commerce in the foreign trade industry has changed the traditional organizational form, business mode, business model and marketing mode of enterprises, greatly expanded the international market path of enterprises, and optimized the allocation of resources.It has achieved win-win cooperation among enterprises of all countries, further unified the international market and deepened the international division of labor.The traditional foreign trade enterprises pay more and more attention to the change of the international market of electronic commerce, and make use of the electronic commerce to change all the processes and links in the traditional foreign trade business, and show strong potential value and huge development prospect.However, the development of foreign trade electronic commerce also has many problems, such as cross-cultural communication, transnational payment, transnational logistics system construction, talent shortage and so on.The existence of these problems leads to the positive role of electronic commerce in the field of international trade has not been fully brought into play, and to a certain extent has restricted the development of foreign trade.On the basis of in-depth study and understanding of the relevant literature on foreign trade electronic commerce at home and abroad, this paper reviews the foreign trade electronic commerce and classifies the foreign trade electronic commerce model.On the basis of the analysis, there are many problems and challenges, and the typical cases are analyzed, and it is found that it has important reference significance and inspiration for the development of foreign trade electronic commerce, and then from the macro, meso level,In order to promote the good and fast development of China's foreign trade electronic commerce, the author puts forward the strategy of promoting the application of foreign trade electronic commerce from three microcosmic angles, which plays a great role in promoting and promoting the stable development of China's foreign trade.To promote the rapid economic development of our country.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F752.6

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