公共政策视角下的临沂商城国际化发展研究

发布时间：2018-04-16 18:59

本文选题：公共政策 + 临沂商城　；参考：《南京航空航天大学》2017年硕士论文

【摘要】：专业市场是因传统集贸市场经营同类化发展而来,其经营规模和辐射范围都远远超过传统集贸市场。临沂市的专业市场起步于20世纪80年代,目前已形成了由128个专业市场构成的市场集群,成为全国知名商贸批发中心。随着经济全球化不断加快,中国的专业市场面临着开展国际化的新挑战,临沂市政府也相应提出了临沂商城国际化的发展目标,并制定了相关政策。基于以上背景,本文从公共政策的角度对临沂商城国际化现有政策进行研究分析,采用文献分析法、SWOT分析法、案例分析法等研究方法,参照索伦森分析模型,提出查明事实、界定问题、确立目标、确定评估标准、分析政策、完善政策的六步政策分析过程模型。对专业市场国际化的相关研究、发展经验进行总结,对临沂商城的现状、发展面临的问题、发展目标、评估标准和现有政策进行分析,最终提出了创新临沂商城国际化发展的对策建议。首先,本文研究了公共政策、政策分析、专业市场及其国际化的相关理论,明确了研究视角、研究对象、研究框架、发展目标的一般路径和发展经验。其次,研究分析了临沂商城专业市场的发展历程和现状特征,并运用SWOT分析法分析了临沂商城发展面临的问题和发展目标。再次,确定了政策评估标准,分析了临沂商城国际化现有政策,指出现有政策存在主要缺陷及其原因。最后,本文针对临沂商城国际化现有政策存在的问题,提出了创新临沂商城国际化发展的对策建议,从建设国际商贸区、加速跨境电子商务发展、打造适合国际贸易的物流体系、提高商品国际竞争优势、完善国际贸易采购体系、深度融入国家“一带一路”战略、开展金融创新服务、构筑商贸物流人才高地等8个方面提出了政策建议。
[Abstract]:The professional market is developed from the similar operation of the traditional market, and its operation scale and radiation range are far more than the traditional market.The professional market of Linyi started in the 1980s, and now it has formed a market cluster composed of 128 specialized markets, and has become a well-known wholesale center of commerce and trade in China.With the acceleration of economic globalization, China's professional market is facing a new challenge of internationalization. The Linyi Municipal Government has also put forward the development goal of Linyi Mall internationalization and formulated relevant policies.Based on the above background, this paper studies and analyzes the existing policies of Linyi Mall internationalization from the perspective of public policy, using literature analysis method, case analysis method and other research methods, referring to the Sorenson analysis model, put forward to find out the facts.Define problems, establish goals, determine evaluation criteria, analyze policies, and improve the six-step process model of policy analysis.Summarizing the relevant research and development experience of the specialized market internationalization, analyzing the present situation, the problems facing the development of Linyi Mall, the development goals, the evaluation criteria and the existing policies,Finally, it puts forward the countermeasures and suggestions for the innovation and development of Linyi Mall.First of all, this paper studies the relevant theories of public policy, policy analysis, professional market and its internationalization, clarifies the research perspective, research object, research framework, general path of development goal and development experience.Secondly, this paper analyzes the development process and current situation of Linyi Mall, and analyzes the problems and development goals of Linyi Mall by using SWOT analysis method.Thirdly, the policy evaluation criteria are determined, the existing policies of Linyi Mall internationalization are analyzed, and the main defects and causes of the existing policies are pointed out.Finally, aiming at the problems existing in the existing policies of Linyi Mall internationalization, this paper puts forward some countermeasures and suggestions for innovating the internationalization development of Linyi Mall, in order to accelerate the development of cross-border e-commerce from the construction of international trade area.To create a logistics system suitable for international trade, to improve the international competitive advantage of commodities, to perfect the procurement system of international trade, to integrate deeply into the national "Belt and Road" strategy, and to carry out financial innovation services,Construction of trade logistics talent highland and other eight aspects of the policy recommendations.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F727

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