90后男性大学生网络服装消费意向影响因素分析

发布时间：2018-04-21 12:03

  本文选题：后男性大学生 + 网络服装消费　； 参考：《企业改革与管理》2016年22期

【摘要】：随着互联网技术的发展,我国消费者网络购物的接受度越来越高,而网络购物这一渠道对于服装品类而言也越发重要。本文在技术接受模型的基础上构建了影响90后男性大学生网络服装消费意向因素的假设模型,为服装网络零售商提供了相关建议。
[Abstract]:With the development of Internet technology, the acceptance of online shopping in China is becoming more and more high, and the online shopping channel is becoming more and more important for clothing category. On the basis of the technology acceptance model, this paper constructs a hypothetical model that influences the consumption intention of the male college students in the 1990s, and provides some suggestions for the clothing online retailers.
【作者单位】： 湘潭大学;
【分类号】：F724.6;F713.55;C913.14
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本文编号：1782363