快乐购高清电视技术系统采购管理优化研究

发布时间：2018-04-23 16:47

本文选题：快乐购 + 高清电视技术系统　；参考：《湖南大学》2015年硕士论文

【摘要】：随着中国电子商务创新的不断发展,现代传媒业的运营转型,快乐购作为跨界运营媒体,依靠电视购物具备的强大的品牌优势、集客能力、信息和订单转化优势,获得资本市场的青睐,成为电视购物第一股。为了进一步扩大竞争优势,快乐购将在高清电视技术系统方面做出较大的采购投入,全面升级现有的高清电视技术系统。因此,对快乐购高清电视技术系统的采购优化管理研究,设计对应的采购管理优化方案就显得非常有必要了。本文以快乐购的高清电视技术系统采购为研究对象,结合公司战略目标和运营方向,首先对快乐购高清电视技术系统采购管理的流程、组织结构、制度、供应商管理方案和合同管理办法进行了现状的整理和分析,再对同行业的高清电视技术系统采购管理方案进行了借鉴分析。通过数据整理和分析后,对公司在高清电视技术系统上的采购管理方案提出了相应的流程、组织和制度、供应商管理、合同管理优化方案。结合公司的发展战略,提出通过高清电视技术系统的采购管理优化,打造合作共赢的采购管理模式,与供应商建立战略合作,把快乐购的高清电视技术系统和电视生产能力、整合运营能力打造成核心竞争力。在确定优化方案的基础上,对方案实施过程中的保障体系、实施监控体系、风险防控进行了预先的设计,保障整个优化方案能够有效实施和落地。本文研究的成果是,快乐购目前高清电视技术系统采购管理可以做出非常有效的管理优化和效率提升,有助于快乐购在高清电视技术系统投资和采购过程中的采购效率、项目实施效果,防范项目采购和实施风险,进而进一步通过有效采购管理打造在媒体零售领域的核心竞争力。本文的研究成果对于电视购物甚至新兴的视频购物企业的高清电视技术系统采购和项目建设具有一定的理论意义和现实意义,可以为国内同行业企业解决在实际技术运营中的问题提供参考。
[Abstract]:With the continuous development of China's e-commerce innovation and the operation transformation of the modern media industry, Happy Buy, as a cross-border operation media, relies on the strong brand advantages, customer gathering ability, information and order transformation advantages of TV shopping. Get the favor of capital market, become the first of TV shopping. In order to further expand the competitive advantage, Happy Buy will make a large purchase investment in HDTV technology system, and upgrade the existing HDTV technology system in an all-round way. Therefore, it is very necessary to design the corresponding purchasing management optimization scheme for the research of purchasing optimization management of happy purchase HDTV technology system. This paper takes the procurement of high-definition TV technology system as the research object, combines the company's strategic objectives and operational direction, first of all, the procurement management process, organizational structure, system of the happy high-definition television technology system, The current situation of supplier management and contract management is analyzed, and the purchasing management scheme of HDTV system in the same industry is analyzed. After data collation and analysis, the paper puts forward the corresponding flow, organization and system, supplier management and contract management optimization scheme of the company's purchasing management scheme on HDTV technology system. Combined with the development strategy of the company, this paper puts forward that through the optimization of the purchasing management of HDTV system, the purchasing management mode of cooperation and win-win will be established, and the strategic cooperation with suppliers will be established, and the HHD TV technology system and TV production capacity will be purchased happily. Integration of operational capabilities to build core competitiveness. On the basis of the optimization scheme, the guarantee system, the monitoring system and the risk prevention and control system are designed in advance to ensure the effective implementation and landing of the whole optimization scheme. The research result of this paper is that the procurement management of high definition TV technology system can make very effective management optimization and efficiency enhancement, which is helpful to the purchasing efficiency of happy purchase in the process of investment and purchase of HDTV technology system. The effect of project implementation, prevention of project procurement and implementation risks, and further through effective procurement management to build the core competitiveness in the field of media retailing. The research results of this paper have certain theoretical and practical significance for the purchase and project construction of HDTV technology system for TV shopping and even for the emerging video shopping enterprises. It can provide reference for domestic enterprises to solve the problems in practical technology operation.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F724.6

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