A电商平台多订单项目风险管理研究

发布时间：2018-04-25 19:52

本文选题：项目管理 + 项目风险管理　；参考：《吉林大学》2017年硕士论文

【摘要】：近年来,随着互联网的快速发展和消费者的网购习惯日益成熟,电商平台的数量逐步增多。其中生鲜电商被视为业内的最后一片蓝海,众多的企业和创业者纷纷涌入,由于大部分企业和创业者只是简单的复制其他电商企业的成功模式,导致大量生鲜电商平台纷纷倒闭。在日益激烈的市场竞争环境下,消费者的需求层次逐步提高,如何在众多竞争者中脱颖而出是各个电商平台亟待解决的问题。A电商平台作为较早进入生鲜领域的佼佼者,充分认识到传统的管理模式已经不再适应电商平台现代化管理的需求。由于订单具有项目的一次性、临时性、独特性、有明确目标和资源约束的特点,符合项目的特征,所以A电商平台将项目化管理引入到订单管理领域,把一个订单视为一个项目,多个订单视为多项目,应用项目管理的思想和方法来对其进行有效的管理。从多订单的质量、进度、订单流程以及部门间的沟通、组织结构等方面进行优化,提升了订单成功交付率,提高了顾客满意度。但是A电商平台在多订单项目风险管理方面还有所欠缺,主要表现在项目管理人员风险意识薄弱,没有形成完整的风险管理体系等方面。本文以A电商平台为研究对象,根据其多订单项目特点开展风险管理研究。运用项目风险管理理论和方法对A电商平台多订单项目的风险因素进行系统的识别和评价,并分析影响A电商平台多订单项目的影响因素。根据A电商平台的风险评价结果提出具体的应对措施,这对于A电商平台多订单项目风险管理有一定的现实意义。
[Abstract]:In recent years, with the rapid development of the Internet and the increasingly mature online shopping habits of consumers, the number of e-commerce platforms is gradually increasing. Among them, fresh ecommerce is regarded as the last blue sea in the industry, with numerous enterprises and entrepreneurs pouring in, because most enterprises and entrepreneurs simply copy the successful models of other ecommerce enterprises. As a result of a large number of fresh e-commerce platforms have closed down. In the increasingly fierce market competition environment, consumer demand level gradually improved, how to stand out among many competitors is a problem to be solved urgently in each e-commerce platform. A e-commerce platform as an early entry into the fresh and fresh field leader, Fully realize that the traditional management model is no longer suitable for the needs of modern management of e-commerce platform. Because orders have the characteristics of one-off, temporary, unique, with clear objectives and resource constraints, and accord with the characteristics of the project, E-Commerce platform A will introduce project management into the field of order management. A single order is regarded as a project, and several orders are regarded as a multi-item. The idea and method of project management are applied to manage it effectively. In order to improve the order delivery rate and customer satisfaction, we optimize the quality, schedule, order flow, inter-departmental communication and organizational structure of multi-order. However, the E-commerce platform has some deficiencies in multi-order project risk management, mainly in the weak risk awareness of project managers and the lack of a complete risk management system. In this paper, A e-commerce platform as the research object, according to its multi-order project characteristics of risk management research. Using the theory and method of project risk management, this paper systematically identifies and evaluates the risk factors of multi-order projects in E-Commerce platform A, and analyzes the influencing factors of multi-order items in E-Commerce platform. According to the risk evaluation results of E-Commerce platform A, the concrete countermeasures are put forward, which is of practical significance for the risk management of multi-order projects in E-Commerce platform.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272.3

【参考文献】