众筹融资中支持者投资行为的动态分析——基于演艺众筹的实证

发布时间：2018-04-28 11:56

本文选题：众筹 + 融资　；参考：《广东财经大学学报》2016年04期

【摘要】：中小微企业普遍存在融资难问题,众筹作为一种新兴的互联网金融模式,为中小微企业融资提供了新的思路。采用网页数据抓取方法,选取2013年9月~2015年9月在众筹网上成功筹资的演艺类项目作为样本,分析筹资成功项目的支持者投资行为。研究发现:支持者人数的增加在项目筹资期内呈现小u型特征,即在项目的前期,支持者数量会随时间递减,而在项目的后期,支持者数量会随时间递增,并在最后一天有所下降;此外,项目在筹资过程中,支持者的投资行为存在明显的羊群效应,而视频宣传可以显著降低这一效应。
[Abstract]:As a new Internet finance model, crowdfunding provides a new way of financing for small and medium enterprises. This paper adopts the method of web page data capture to analyze the investment behavior of the backers of the successful fund-raising projects by selecting the performing arts projects that have been raised successfully on the crowdfunding network from September 2013 to September 2015. The study found that the number of supporters increased during the project financing period, and the number of supporters decreased with time in the early stage of the project, while in the later stage of the project, the number of supporters increased with time. On the last day, there was a decline; in addition, there was a herding effect on the investment behavior of the supporters during the project financing process, which could be significantly reduced by video propaganda.
【作者单位】：太原科技大学经济与管理学院;山西师范大学;
【基金】：国家自然科学基金青年科学基金资助项目(71402112) 教育部人文社会科学研究青年基金资助项目(14YJCZH153) 高校人文社会科学重点研究基地项目(2015320)
【分类号】：J124;F832;F724.6

【相似文献】