基于游客感知视角的河南省旅游民宿发展研究

发布时间：2018-05-01 11:24

本文选题：旅游民宿 + 河南省　；参考：《河南财经政法大学》2017年硕士论文

【摘要】：当今人们为了暂时逃避城市的紧张节奏,缓解工作压力,远离城市严重的雾霾,越发倾向于来到乡村,如此促进了乡村旅游的蓬勃发展。乡村旅游的深入发展,带动了旅游住宿的兴旺,从最初的遍地开花的农家乐,到现在逐渐流行的民宿,日益成为众多游客向往的体验之地。本文从游客感知视角入手,以浙江省旅游民宿为案例,通过问卷调查和实地访谈分析发达地区民宿的先进经验,以期为河南省旅游民宿发展提供实质性的意见和建议。首先运用文献分析法对民宿的概念进行了界定,即“指一切非标准化和个性化的乡村住宿场所,并以特定的文化、自然、社会环境和主人的特长为差异化核心展现出来,以“慢生活”“家服务”“趣体验”为特色,为游客打造的舒适、温馨、有情调的乡野生活之住所。”然后以浙江省旅游民宿为案例,运用问卷调查和深度访谈法,探索旅游民宿游客感知价值,共提取出3个因子,分别是民宿设施服务质量价值,包括交通便利、入住手续简便、设施齐全等11项指标;民宿的情感价值,包括民宿主人风趣幽默、在民宿感到舒适、有趣、工作人员服务热情周到等5项指标;民宿社会价值这一因子包括住民宿的体验值得向朋友推荐、对民宿体验总体感到满意、民宿体验甚至比预期更好3项指标。最后,针对河南省旅游民宿的发展现状及问题,分别从政府层面、行业层面、民宿经营者层面提出了河南省发展旅游民宿的意见和建议。政府应在政策上给予引导和支持,行业协会应发挥其带头作用,接受新事物,研究新事物,引进新事物;民宿经营者应注重民宿的选址、民宿配套、经营管理等方面的问题。
[Abstract]:Nowadays, people tend to come to the countryside in order to escape the tense rhythm of the city temporarily, relieve the pressure of work and stay away from the serious haze of the city, thus promoting the vigorous development of rural tourism. The further development of rural tourism has led to the prosperity of tourist accommodation. From the initial blooming of the farmhouse to the popular residence, it has increasingly become a place for many tourists to yearn for experience. Starting from the perspective of tourists' perception, this paper analyzes the advanced experience of residential accommodation in developed areas through questionnaires and field interviews, taking Zhejiang Province as a case study, in order to provide substantive advice and suggestions for the development of tourist lodging in Henan Province. First of all, the paper defines the concept of lodging by using literature analysis, that is, "refers to all non-standardized and individualized rural accommodation places, and displays the special characteristics of specific culture, nature, social environment and master as the core of differentiation." Characterized by "slow life," "home service," "interesting experience," for tourists to create a comfortable, warm, emotional life of the country. Then take Zhejiang Province tourist lodging as a case study, using questionnaire survey and in-depth interview method, to explore the tourist perceived value, a total of three factors are extracted, namely, the value of residential facilities service quality, including convenient transportation, easy to check in procedures. The emotional value of residential accommodation, including the host's humor, comfort and fun, warm and considerate service of staff, etc. The factor of the social value of lodging including the experience of living and lodging is worth recommending to friends, and it is generally satisfied with the experience of lodging, and the experience of dwelling is even better than expected. Finally, in view of the present situation and problems of tourist lodging development in Henan Province, the author puts forward the suggestions and suggestions on the development of tourist lodging in Henan Province from the government level, the industry level and the residential operator level. The government should give guidance and support to the policy, the trade association should give play to its leading role, accept new things, study new things, introduce new things, and residential operators should pay attention to the location of residential accommodation, accommodation matching, management and other aspects.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F719.2

【参考文献】