餐饮外卖第三方APP信息构建及用户体验调查研究

发布时间：2018-05-02 15:53

本文选题：外卖平台 + 信息构建　；参考：《河北大学》2017年硕士论文

【摘要】：“十三五”期间是我国经济发展的“换挡”期,“互联网+”战略成为我国经济转型升级的重要途径,传统产业融合互联网为餐饮行业的发展带来了新契机,使互联网餐饮外卖成为近两年O2O领域的热门行业。餐饮行业融合网络是互联网发展催生的新经济业态,它打通了在线信息获取、线下体验服务的渠道,拉近了消费者与餐饮业的距离。然而,互联网餐饮外卖市场在经历了近几年的飞速扩张竞争后,各平台表现出信息内容与功能设计的日益同质化。在新的竞争环境下,以往的价格战已无法适应市场需求,传统的电子商务平台也在转型,那么如何将这些信息和功能优化配置,将是未来餐饮外卖平台核心竞争力的体现。文章以信息服务设计为切入点,结合信息构建、用户体验、可用性等理论为基础,通过理论与实践相结合的方式对餐饮外卖APP平台信息构建优化与用户体验提升展开研究。本文首先在理论指导的基础上,梳理了信息构建与用户体验之间的联系,结合餐饮外卖平台运作流程对其用户体验内容和构建方式进行了总结。随后引入信息构建的相关思想,结合用户体验对用户进行深度访谈,了解用户真实体验和信息需求,针对用户体验调查结果对国内主流餐饮外卖APP平台从信息组织、导航系统等信息构建核心要素展开现状调查,分析总结了当前国内主流餐饮外卖平台APP信息构建的特点及问题。最后依据上述调查结果对餐饮外卖平台APP的由功能和技术、交互体验和美学体验三方面提出了优化建议,以提高餐饮外卖APP平台的易用性,满足用户多样化的信息需求,提升用户体验,增强外卖平台的综合竞争力。
[Abstract]:The period of the 13th Five-Year Plan is the period of "shifting gears" for China's economic development. The strategy of "Internet" has become an important way for China's economic transformation and upgrading. The convergence of traditional industries with the Internet has brought a new opportunity for the development of the catering industry. So that Internet catering takeout has become a hot industry in the field of O 2 O in the past two years. Catering industry convergence network is a new economic form which is born by the development of Internet. It opens the channels of online information acquisition, offline experience service, and draws closer the distance between consumers and catering industry. However, after the rapid expansion and competition in recent years, the information content and function design of various platforms are increasingly homogenized. In the new competitive environment, the past price war has been unable to adapt to the market demand, the traditional e-commerce platform is also in the transformation, so how to optimize the allocation of these information and functions, will be the future food delivery platform core competitiveness. Based on the information service design and the theories of information construction, user experience and usability, this paper studies the optimization of information construction and the improvement of user experience through the combination of theory and practice. This paper firstly combs the relationship between information construction and user experience on the basis of theoretical guidance and summarizes the content and construction method of user experience combined with the operation process of catering take-out platform. Then it introduces the related idea of information construction, carries on the in-depth interview to the user combined with the user experience, understands the user's real experience and the information demand, according to the survey result of the user experience, organizes the APP platform of the domestic mainstream food and beverage takeout from the information. The key elements of information construction, such as navigation system, are investigated, and the characteristics and problems of APP information construction are analyzed and summarized. Finally, according to the above investigation results, the author puts forward three optimized suggestions on the function and technology, interactive experience and aesthetic experience of APP, in order to improve the ease of use of APP platform and meet the diverse information needs of users. Enhance the user experience and enhance the overall competitiveness of the take-out platform.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F719.3

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