PD集团新能源汽车分时租赁业务模式研究

发布时间：2018-05-06 19:07

本文选题：新能源汽车 + 分时租赁　；参考：《沈阳大学》2017年硕士论文

【摘要】：面对日益严峻的环境约束,积极发展节能环保新能源汽车,减少机动车尾气排放,成为未来汽车业发展的必由之路,也是各地政府防霾治霾、改善大气污染的重要手段之一。在现有技术条件下,如何通过商业模式创新加大新能源汽车推广力度,成为亟待解决的问题。随着汽车租赁市场需求的进一步开发,新能源汽车的推广迎来了新的市场机遇。这种背景下诞生的分时租赁成为当前解决新能源汽车推广的有效模式,但与之相关的理论和实践模式仍处于探索阶段。本文以此为切入点,以PD汽车销售集团为例对新能源汽车新型租赁模式-分时租赁模式进行研究,为适合我国新能源汽车租赁模式提供开拓新的思路。PD集团已经初步完成了新能源业务板块的布局,抢占了新能源汽车领域的市场先机,尤其在新能源汽车领域已经占据了市场有利位置,但其现有的业务发展中在租用车辆的质量、用车便利性、租用价格以及新能源汽车业务领域的范围等方面存在着较多问题。本文从分时租赁系统的设计、业务运行系统优化以及外部环境支持三大方面提出了PD集团新能源汽车分时租赁业务的完善策略:(1)从分时租赁的系统设计上,本文从租赁产品设计、投入规模以及网络布局优化和租赁运营系统协同能力提升等方面提出了详细具体的优化策略;(2)从车辆调度过程优化、风险管理以及营业推广等三大方面对PD集团新能源汽车分时租赁业务运行方面提出了具体的优化策略。(3)最后,本文认为政府的扶持和引导政策是PD集团新能源汽车分时租赁业务实现突破所必须的环境支持,因此,在政策方面,政府应当加强长期扶持政策的出台,并在未来城市规划中为新能源汽车的基础设施建设预留出战略空间,为其未来发展提供所必须的长期的外部环境支持。本研究主要以定性研究为主,缺乏必要的定量研究是本文存在的局限性,此外,随着新能源汽车分时租赁业务模式的不断细化,各种新的运营模式不断出现,有关这些运营模式的创新以及适用场景将是未来研究的方向所在。
[Abstract]:In the face of increasingly severe environmental constraints, the development of energy-saving and environment-friendly new energy vehicles and the reduction of vehicle exhaust emissions have become the only way for the future development of the automobile industry. It is also one of the important means for local governments to prevent haze and control haze and improve air pollution. Under the existing technological conditions, how to increase the promotion of new energy vehicles through business model innovation has become an urgent problem. With the further development of car rental market, the promotion of new energy vehicles ushered in a new market opportunity. The time-sharing lease born under this background has become an effective mode to solve the problem of the promotion of new energy vehicles, but the related theoretical and practical models are still in the exploration stage. This paper takes PD Automobile sales Group as an example to study the new lease mode of new energy vehicle, time-sharing lease model. PD Group has preliminarily completed the layout of the new energy business sector and seized the first market opportunity in the field of new energy vehicles. Especially in the field of new energy vehicles, it has occupied a favorable position in the market, but its existing business development in the rental vehicle quality, vehicle convenience, rental price and the scope of the new energy vehicle business area, there are many problems. In this paper, from the design of time-sharing lease system, the optimization of business operation system and the external environment support, this paper puts forward the perfect strategy of time-sharing lease business of new energy vehicle of PD Group: 1) from the system design of time-sharing lease, this paper puts forward the system design of time-sharing lease. In this paper, a detailed optimization strategy is put forward from the aspects of product design, investment scale, network layout optimization and cooperative capability enhancement of leasing operation system. Three aspects, risk management and business promotion, put forward specific optimization strategies for the operation of PD Group's new energy vehicle timesharing business. Finally, This paper holds that the government's support and guidance policy is the necessary environmental support for the breakthrough of PD Group's new energy vehicle timesharing business. Therefore, in terms of policy, the government should strengthen the introduction of long-term support policy. In the future urban planning, the strategic space is reserved for the infrastructure construction of new energy vehicles, which provides the necessary long-term external environment support for the future development of new energy vehicles. This study mainly focuses on qualitative research, and the lack of necessary quantitative research is the limitation of this paper. In addition, with the continuous refinement of the new energy vehicle time-sharing business model, various new business models have been emerging. The innovation of these business models and applicable scenarios will be the direction of future research.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721

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