Mercadona公司的汽车共享与环保出行商业计划

发布时间：2018-05-11 08:15

本文选题：汽车分享 + 移动服务　；参考：《上海外国语大学》2017年硕士论文

【摘要】：我的商业计划是通过使用100%电动汽车,为西班牙的Mercadona公司开发汽车共享和环保出行计划。该公司是西班牙最重要和最知名的公司之一。首先,请允许我解释什么是汽车共享计划。根据维基百科:“汽车共享是汽车租赁的一种形式,针对短时间内有车辆需求的客户。对偶尔使用车辆的用户具有吸引力”。这是最简单的定义,以便对汽车共享计划有一个第一印象。这个想法是为Mercadona开展这项业务。为什么选择Mercadona呢?因为这家公司是西班牙最大的连锁超市之一,遍布在西班牙17个自治区的46个自治省,同时占据这些城市的市中心位置,而这正是解决目前共享汽车运营商们面临的大部分问题的关键所在。下面继续解释如何操作,第一步是通过手机应用预定用户所在位置最近的Mercadona的汽车。一旦用户预定车辆后,该车辆将为用户保留30分钟。用户只需前往预定车辆的Mercadona即可开始旅程。同样,归还车辆也只需将车停在规定城市范围内的任何地点,我们的团队会负责把车辆归置到Mercadona的超市。
[Abstract]:My business plan is to develop car sharing and environmental travel plans for Spain's Mercadona by using 100% electric cars. The company is one of Spain's most important and well-known companies. First of all, allow me to explain what a car sharing plan is. According to Wikipedia: "car sharing is a form of car rental for short-term customers with vehicle needs." It is attractive to users who occasionally use the vehicle. This is the simplest definition in order to have a first impression of car sharing plans. The idea is to do this for Mercadona. Why Mercadona? Because the company is one of Spain's largest supermarket chains, located in 46 autonomous provinces of 17 autonomous regions in Spain, and occupies central locations in those cities. This is the key to solving most of the problems faced by car-sharing operators. The first step is to use the mobile app to book the nearest Mercadona car to the user. Once the user has booked the vehicle, the vehicle will be reserved for the user for 30 minutes. The user can start the journey by simply going to the Mercadona of the scheduled vehicle. Similarly, the return of the vehicle will only require parking anywhere within the prescribed city, and our team will be responsible for placing the vehicle in the supermarket at Mercadona.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F717.6;F713.36;F571

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