基于PMBOK管理体系的产权酒店项目管理过程研究

发布时间：2018-05-13 20:18

本文选题：PMBOK项目管理知识体系 + 产权式酒店　；参考：《吉林大学》2017年硕士论文

【摘要】：产权式酒店作为产权式地产项目与商业型酒店的结合,发挥出资源价值最大化的优势,实际上是房地产与酒店的一种全新的经营状态与经营模式,目前这一类型的酒店项目在我国旅游度假体系当中的占比逐渐重要。基于长远角度来看,产权式酒店作为我国旅游地产发展的主体,两者相辅相成,必将推动我国旅游地产取得新的成就。从短期角度来看,当前产权式酒店发展的前景广阔,发展条件与可进入性机制良好,也为短期内产权式酒店的快速发展提供前提条件。但在这一环境下,需要面对的关键性问题则是与国外发达国家相比较而言,我国产权式酒店研究与探索较晚,目前尚存一定的发展弊端,如果从宏观与微观两个角度来分析,可以发现宏观层面的表现为法律、法规不够健全,微观层面上来看则是在项目融资、组织缺位以及收益目标等方面存在问题。从上述问题的归因分析当中,足以证明我国产权式酒店的理论研究与实践探索仍处于一种低层次状态,研究涉及面较为狭窄,从学术网站终端也了解到当前我国对于产权式酒店方面的研究集中在以下几个方面,包括益处分析、风险分析、投资分析以及案例分析等等,仍停留在仅仅是对产权式酒店提出针对性的对策层面,系统性的解决方案基本不存在。本次研究的根本目标则是为产权式酒店项目管理提出一套切实可行的发展方案,充分利用PMBOK项目管理体系当中的先进管理理念与管理目标,形成一套适合产权式酒店项目管理的系统模式。研究采用的具体方法包括文献阅读与实地调研相结合的方法,文献资料查阅是前期论文撰写必要准备工作,支撑整个论文体系与框架的形成。然后通过实地调研的方式验证文献资料当中的内容真实性,做好资料的处理与整理工作;定性与定量研究相结合,在对产权式酒店发展现状及酒店收益测算的研究中,依据数据论证PMBOK项目管理知识体系应用于产权式酒店项目管理的可行性;理论研究与个案分析相结合,通过理论研究找准研究切入点,以具体案例分析验证PMBOK项目管理知识体系的应用价值。具体研究内容如下:第一章,分析问题,提出文章的整体研究框架;第二章,就国内外关于产权式酒店方面的研究做出分析与探索,吸收并借鉴相关经验,为理论研究打下坚实基础;第三章,对我国当前产权式酒店的项目管理模式展开研究,找出现存问题;第四章,以PMBOK项目管理知识体系为核心确定整个产权式酒店的项目管理流程;第五章,通过案例分析,进一步验证PMBOK项目管理知识体系的内在价值;第六章,完成总结分析,找出发展方向与不足。研究结果表明,PMBOK项目管理知识体系在产权类型酒店项目管理中价值显著,有助于优化产权类型酒店的项目管理全过程,并为其提供系统化的论证方案,推动产权类型酒店在我国的快速发展。
[Abstract]:As the combination of property right real estate project and commercial hotel, property right hotel has the advantage of maximizing the value of resources. In fact, it is a brand new management state and mode of real estate and hotel. At present, this type of hotel projects in China's tourism vacation system accounts for gradually important. From a long-term point of view, as the main body of tourism real estate development in China, the property rights hotel and the two are complementary to each other, which will promote the new achievements of tourism real estate in China. In the short term, the development prospect of the property right hotel is broad, the development conditions and the investibility mechanism are good, and it also provides the precondition for the rapid development of the property right hotel in the short term. However, in this environment, the key problem to be faced is that, compared with the developed countries, the research and exploration of the property right hotel in our country is relatively late, and there are still some drawbacks in the development. If we analyze it from the macro and micro perspectives, It can be found that there are some problems in the aspects of project financing, organizational vacancy and revenue target at the macro level, which are not perfect in laws and regulations, and in the micro level. From the attribution analysis of the above problems, it is enough to prove that the theoretical research and practical exploration of the property rights hotel in China are still in a low level state, and the research involves a relatively narrow scope. From the academic website terminal, we also know that the current research on property rights hotels in China focuses on the following aspects, including benefit analysis, risk analysis, investment analysis and case analysis, etc. Still remain in the property-based hotel to put forward targeted countermeasures level, the system of solutions basically do not exist. The basic goal of this study is to put forward a set of feasible development plan for the project management of the property right hotel, and make full use of the advanced management idea and management goal of the PMBOK project management system. Form a suitable property-based hotel project management system model. The specific methods used in the study include the combination of literature reading and field investigation. Literature reference is the necessary preparation for the early writing of papers and supports the formation of the whole paper system and framework. Then through the way of field investigation to verify the authenticity of the content in the literature, do a good job in the processing and collation of the data; qualitative and quantitative research combined, in the property rights hotel development status quo and hotel income measurement research, According to the data, the feasibility of applying PMBOK project management knowledge system to property rights hotel project management is demonstrated. The application value of PMBOK project management knowledge system is verified by case study. The specific research contents are as follows: the first chapter analyzes the problems and puts forward the whole research framework of the article; the second chapter analyzes and explores the domestic and foreign research on the property rights hotel, absorbs and draws on the relevant experience. Lay a solid foundation for the theoretical research; chapter III, the current property rights hotel project management model, to find out the existing problems; chapter four, PMBOK project management knowledge system as the core to determine the entire property rights hotel project management process; chapter five, through the case study, further verify the inherent value of the PMBOK project management knowledge system; chapter 6, the completion of summary analysis, Find out the direction of development and deficiencies. The results show that the PMBOK project management knowledge system is of significant value in the project management of the property right type hotel, which is helpful to optimize the whole process of the project management of the property right type hotel, and to provide a systematic demonstration scheme for the project management. Promote the rapid development of property rights hotels in China.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2

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