山东省服务外包产业竞争力分析与发展路径研究

发布时间：2018-05-14 20:04

本文选题：山东省 + 服务外包　；参考：《中国海洋大学》2015年硕士论文

【摘要】：随着全球经济一体化的不断加深与发展,跨国公司数量越来越多,生产体系及生产分工越来越完善,大型的跨国公司不断将非核心产业外包,服务业的国际转移规模不断扩大。在市场竞争环境日益复杂的今天,服务外包作为企业剥离非核心业务,增强企业核心竞争实力的企业竞争战略也变得越来越重要。近几年,我国政府对服务外包产业的重视程度不断提高,我国各省市服务外包产业发展迅猛,服务外包产业的发展带动了当地的产业升级,促进了各地经济的发展。作为我国重要的经济大省之一,山东省三面环海,与日韩国家相邻,并且具有丰富的人才储备,具有优越的地理条件和雄厚的经济实力,因此山东省服务外包产业具有广阔的发展前景。同样山东省服务外包产业也存在很多不足之处,例如服务外包发展不平衡。目前,全省尚缺乏统一的规划布局,服务外包的发展很不平衡。在全国服务外包产业大发展的背景下,如何充分把握这一机遇,增强自己的服务外包产业竞争力,带动全省产业升级,已经成为当前山东省研究的重要的课题之一本论文的目的是通过实证分析深入了解山东省服务外包产业发展的现状,找出影响山东省服务外包产业发展的重要因素,并进一步探讨提升山东省服务外包产业竞争力的对策,希望能够给山东省服务外包产业发展带去借鉴性参考数据分析。本论文的方法是抽取包括山东省、北京市、上海市、江苏省、辽宁省、广东省、浙江省等在内的18个重要服务外包示范型省市作为论文样本,借鉴国内外服务外包研究成果,建立服务外包产业竞争力评价模型,通过科学的方法搜集各个指标数据,利用波特“钻石模型”的分析框架以及因子分析法对山东省服务外包产业竞争现状从定性和定量两方面进行实证分析。论文结果发现影响山东省服务外包产业竞争力的主要因素众多,但可以归类为两种因子：一是经济因素；二是资源因素。实证分析结果显示山东省服务外包产业竞争力在18个省市中综合排名第六,处在中上水平,但是相较发达省份仍存在不小的差距,仍然需要努力。在论文的最后,我们结合论文各因子分析结果有针对性的提出了建议,希望能够给山东省服务外包产业的发展带去借鉴的价值。
[Abstract]:With the deepening and development of global economic integration, the number of multinational corporations is increasing, the production system and production division is becoming more and more perfect, the large multinational corporations continue to outsource non-core industries, and the scale of international transfer of service industry is expanding. In the increasingly complex market competition environment, service outsourcing as an enterprise to peel off non-core business, enhance the core competitive strength of the enterprise competition strategy has become increasingly important. In recent years, the government of our country pays more attention to the service outsourcing industry, and the service outsourcing industry of provinces and cities in our country develops rapidly. The development of the service outsourcing industry promotes the upgrading of the local industry and promotes the development of the local economy. As one of the most important economic provinces in our country, Shandong Province is surrounded by the sea on three sides, adjacent to Japan and South Korea, and has a rich talent reserve, superior geographical conditions and strong economic strength. Therefore, Shandong service outsourcing industry has a broad development prospects. There are also many deficiencies in service outsourcing industry in Shandong Province, such as unbalanced development of service outsourcing. At present, the province is still lack of unified planning layout, service outsourcing development is very uneven. In the context of the great development of the national service outsourcing industry, how to fully grasp this opportunity, enhance their own service outsourcing industry competitiveness, and promote the upgrading of the entire province's industry, The purpose of this paper is to understand the current situation of service outsourcing industry in Shandong province through empirical analysis, and to find out the important factors that affect the development of service outsourcing industry in Shandong province. Furthermore, this paper discusses the countermeasures to enhance the competitiveness of service outsourcing industry in Shandong Province, hoping to bring reference data to the development of service outsourcing industry in Shandong Province. The method of this paper is to select 18 important service outsourcing demonstration provinces, including Shandong, Beijing, Shanghai, Jiangsu, Liaoning, Guangdong and Zhejiang, as paper samples, and draw lessons from the research results of domestic and foreign service outsourcing. The evaluation model of service outsourcing industry competitiveness is established, and the index data are collected by scientific method. Using Porter's "Diamond Model" and factor analysis, this paper makes an empirical analysis of the current situation of service outsourcing industry competition in Shandong Province from both qualitative and quantitative aspects. The results show that there are many main factors affecting the competitiveness of Shandong service outsourcing industry, but they can be classified into two factors: one is economic factor, the other is resource factor. The result of empirical analysis shows that the competitiveness of Shandong service outsourcing industry ranks sixth among 18 provinces and cities, and it is at the middle and upper level, but there is still a large gap between the developed provinces and the developed provinces, which still needs to work hard. At the end of the paper, we put forward some suggestions in combination with the results of each factor analysis, hoping to bring the value of reference to the development of service outsourcing industry in Shandong Province.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68

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