跨国零售商在华纵向控制研究

发布时间：2018-05-20 03:38

本文选题：跨国零售商 + 纵向控制　；参考：《北京理工大学》2015年硕士论文

【摘要】：在供过于求的过剩经济环境下，跨国零售商在华以门店拓展、并购重组和多业态发展的手段得到市场规模的迅速扩张，并通过不断提升信息技术，取得良好的经营效益，由此形成了买方势力。跨国零售商继而凭借其市场优势地位对我国供应商实施一系列的纵向控制行为，，并对供应链各主体以及整个产业经济安全造成了不良影响。因此，本文基于“生产力——生产方式——生产关系”视角，从社会生产力的发展与跨国零售商经营模式相结合的角度出发，得出跨国零售商在华纵向控制的作用机理实质是一个自增强、正反馈的循环路径，并建立多元回归模型进行实证检验，为我国政府规制跨国零售商纵向控制行为提出相应的政策建议，以期为我国供应商突破跨国零售商纵向控制的路径提供一个新的视角。本文第一章为导论，主要论述了研究背景及意义、国内外研究述评以及文章的主要研究内容及研究方法。第二章对跨国零售商在华纵向控制的内涵进行了界定，阐述了跨国零售商在华投资发展的特点以及跨国零售商在华纵向控制的主要表现形式。第三章以“生产力——生产方式——生产关系”范式为研究框架，得出跨国零售商在华纵向控制的作用机理是一个自增强、正反馈的循环路径。第四章在第二、三章的基础上，通过建立多元回归模型，选取适当的指标，对跨国零售商在华纵向控制的作用机理进行了实证检验。第五章则对跨国零售商在华纵向控制所产生的反竞争效应进行了分析，并提出了应对跨国零售商纵向控制的规制建议。
[Abstract]:In the oversupply and surplus economic environment, multinational retailers in China have achieved rapid expansion of market size by means of store expansion, mergers and acquisitions, and multi-business development, and have achieved good operating efficiency through the continuous upgrading of information technology. Thus formed the buyer's influence. Transnational retailers then implement a series of vertical control behaviors to our suppliers by virtue of their market advantage position, and have a negative impact on the supply chain main bodies and the whole industry economic security. Therefore, based on the perspective of "productivity-production-production relations", this paper starts from the perspective of the combination of the development of social productive forces and the management model of transnational retailers. It is concluded that the mechanism of vertical control of multinational retailers in China is essentially a self-reinforcing and positive feedback loop path, and a multivariate regression model is established for empirical testing. In order to provide a new perspective for our suppliers to break through the path of vertical control of transnational retailers, this paper puts forward corresponding policy recommendations for our government to regulate the vertical control behavior of transnational retailers. The first chapter is an introduction, mainly discusses the research background and significance, the domestic and foreign research review, the article main research content and the research method. The second chapter defines the connotation of vertical control of transnational retailers in China, expounds the characteristics of the development of transnational retailers' investment in China and the main forms of vertical control of transnational retailers in China. The third chapter takes the paradigm of "Productivity-Production-Production-Production-Productivity" as the research framework, and draws a conclusion that the mechanism of vertical control of transnational retailers in China is a self-reinforcing and positive feedback circular path. The fourth chapter based on the second and third chapters, through the establishment of multiple regression model, select appropriate indicators, the mechanism of vertical control of transnational retailers in China has been tested empirically. The fifth chapter analyzes the anti-competitive effect of transnational retailers' vertical control in China, and puts forward some suggestions on how to regulate the vertical control of multinational retailers.
【学位授予单位】：北京理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F717

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