九江市电子商务发展路径研究

发布时间：2018-05-20 08:46

本文选题：电子商务 + 融合发展　；参考：《南昌航空大学》2017年硕士论文

【摘要】：电子商务从“诞生”至今,完美诠释了一种现代化的商务交易模式,其有着低成本、高效率、高收益等众多优势。在我国的高位推动之下,电子电子商务已经成为各地经济发展中新的增长点。在国家大力推动“互联网+”的背景下,我国电子商务的发展已经取得了举世瞩目的成就,它对传统经济活动进行了重新的组织与梳理,重塑了整个经济交易过程,对整个管理理念与管理手段也产生了重大影响。在强调融合发展的时代背景下,政府和企业已经开始高度重视电子商务的发展,时至今日它也成为学术界的“宠儿”。本文从阐述国内外电子商务发展研究现状入手,在充分阐述电子商务发展相关理论基础之上,基于层次分析法对影响九江市电子商务发展的因素进行定性和定量的分析。通过结合九江市实际情况,深入研究电商促进九江经济发展的动力机制、影响因素与效果测度。从九江市电子商务的发展形势来看,全市电子电商在交易额、企业数量、电商从业人数、快递量等多个方面都呈现出逐年快速增长的趋势。电子商务与旅游、文化、农产品、传统制造业和物流等多个领域融合发展效果显著,充分带动了全市经济的发展,根据对九江市电子商务发展进行更深入的调研发现,农产品电商、跨境电商和旅游电商作为九江市政府优先发展的三大方向,分别呈现出不同的发展趋势,对于九江市电子商务发展有着不同程度的促进作用,通过构建指标体系,把电商交易额、成交量、电商从业人数、电商平台和电商固定资产投入等因素充分纳入层次分析法中,分别判断出三大方向对于九江市电子商务发展影响程度的强弱,并通过对九江市发展电子商务的优劣势进行系统分析,最后提出完善和发展九江市电子商务的实现路径,为九江市政府制定电子商务发展政策提供理论依据。
[Abstract]:Since the birth of electronic commerce, it has perfectly interpreted a modern business transaction model, which has many advantages, such as low cost, high efficiency, high profit and so on. Under the impetus of high position in our country, e-commerce has become a new growth point in economic development. Under the background of "Internet" promoted by our country, the development of electronic commerce in our country has made remarkable achievements, it has reorganized and combed the traditional economic activities, reshaped the whole process of economic transaction. To the whole management idea and management means also produced the important influence. The government and enterprises have begun to attach great importance to the development of electronic commerce under the background of integration and development, and today it has become the favorite of academia. This paper begins with the research status of e-commerce development at home and abroad, and based on the theory of E-commerce development, analyzes the factors influencing the development of E-commerce in Jiujiang City qualitatively and quantitatively based on Analytic hierarchy process (AHP). Based on the actual situation of Jiujiang City, this paper deeply studies the motive mechanism, influencing factors and effect measures of e-commerce to promote the economic development of Jiujiang. According to the development situation of electronic commerce in Jiujiang City, the number of electronic and electronic commerce in the whole city is increasing rapidly year by year in many aspects, such as the volume of transactions, the number of enterprises, the number of people engaged in electronic commerce, the quantity of express delivery and so on. The integration of e-commerce with tourism, culture, agricultural products, traditional manufacturing and logistics has achieved remarkable results, which has fully promoted the development of the city's economy. Based on a more in-depth investigation of the development of e-commerce in Jiujiang City, Agricultural products e-commerce, cross-border e-commerce and tourism ecommerce, as the three major directions of Jiujiang municipal government's priority development, have shown different development trends, and have promoted the development of e-commerce in Jiujiang City to varying degrees. Through the establishment of an index system, Factors such as the volume of e-commerce transactions, the volume of transactions, the number of e-commerce practitioners, the e-commerce platform and the investment in fixed assets of e-commerce are fully incorporated into the Analytic hierarchy process (AHP), respectively, to determine the degree of influence of the three major directions on the development of e-commerce in Jiujiang City. Through the systematic analysis of the advantages and disadvantages of the development of electronic commerce in Jiujiang city, the paper puts forward the way to perfect and develop the electronic commerce in Jiujiang city, which provides the theoretical basis for the government to formulate the development policy of electronic commerce in Jiujiang city.
【学位授予单位】：南昌航空大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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