上海市购物中心的区位选择分析

发布时间：2018-05-21 10:38

本文选题：购物中心 + 零售区位　；参考：《华东师范大学》2015年硕士论文

【摘要】：购物中心作为现代零售业发展历史上一次革命性的产物,以其集购物、餐饮、娱乐于一体的复合业态,融休闲生活和文化体验为一炉的丰富功能和舒适环境,深受世界各地消费者青睐并已成为影响全球零售业发展的重要力量。以上海为代表的中国购物中心通过短短20年的发展完成了西方60-80年的历程,其爆发式增长的同时也带来专业人才缺乏、融资渠道单一和空间分布失衡等问题,尤其是局部空间失衡的风险正在迅速累积且“恶果”已经开始出现,迫切需要理论上的科学支撑和实践中的有效引导。因此,本文根据零售业区位理论的基本原理,针对购物中心研究中存在的不足,以上海市购物中心为例,对其区位选择问题开展了较为系统的研究探索,试图为上海市购物中心的合理空间布局提供一定的理论参考,并为零售区位研究的理论大厦提供典型案例和添砖加瓦。本文收集和建立了上海市的人口地理、道路交通、二手房价、商务楼盘、商业中心等基础GIS数据,结合上海市112家购物中心的空间和属性信息(第2章),从空间表象、影响因子和区位评价等3个视角开展购物中心的区位选择分析。在空间表象视角研究中(第3章),通过多种空间指数的计算分析,发现上海市购物中心在区位选择上总体经历了中心集聚(1993-1998年)、外围扩散(1999-2005年)和区域均衡(2006-2013年)等三个演化阶段,并在区位指向上呈现出不同的阶段性空间倾向特征。在影响因子视角研究中(第4章),通过主成分逐步回归建模分析,发现区位因子和非区位因子对销售坪效和租金坪效的影响存在差异,而不同类型和地区的购物中心也存在差异性的绩效影响因子。在区位评价视角研究中(第5章),通过专门针对区位因子的主成分分析,发现适宜购物中心发展的区位综合得分(区位优势)呈现为以静安区和黄浦区为核心的中心城区向郊区递减的环状衰减态势,但进一步细化的区位因子得分在空间格局上存在一定差异,形成差异化的区位优势特点。当然,文本研究在购物中心的数据精确性、样本充足性和数据历时性方面存在一些客观不足,在其坪效影响因子方面也未能周全考虑到消费者行为等市场因素,这都有待在今后的研究中给予进一步的关注和改善。
[Abstract]:As a revolutionary product in the history of the development of modern retailing, the shopping center has a rich function and comfortable environment, which integrates shopping, dining and entertainment. Deeply favored by consumers around the world and has become an important force affecting the development of the global retail industry. China's shopping mall, represented by Shanghai, has completed the 60-80 years of western shopping mall development in the short span of 20 years. Its explosive growth has also brought problems such as lack of professionals, single financing channels and unbalanced spatial distribution, etc. Especially, the risk of local spatial imbalance is accumulating rapidly and the "bad effect" has begun to appear, which urgently needs scientific support in theory and effective guidance in practice. Therefore, according to the basic principle of the retail location theory and the deficiency of the shopping center research, taking the shopping center of Shanghai as an example, this paper carries out a more systematic research and exploration on the location choice of the shopping center. This paper tries to provide some theoretical reference for the reasonable spatial layout of Shanghai shopping center, and provides typical cases and building blocks for the study of retail location. This paper collects and establishes the basic GIS data of Shanghai, such as population geography, road traffic, second-hand house price, commercial property, commercial center and so on, and combines the spatial and attribute information of 112 shopping centers in Shanghai. Influence factors and location evaluation are used to analyze the location choice of shopping center. In the study of spatial representation perspective (Chapter 3), through the calculation and analysis of various spatial indices, It is found that the location selection of shopping centers in Shanghai has experienced three stages of evolution: centralization from 1993 to 1998, peripheral diffusion from 1999 to 2005) and regional equilibrium from 2006 to 2013. In the perspective of impact factors (Chapter 4, through the principal component stepwise regression modeling analysis, it is found that there are differences between location factors and non-location factors on sales and rental effects. Different types and regions of shopping malls also have different performance factors. In the perspective of location evaluation (Chapter 5), through the analysis of the principal components of location factors, It is found that the location comprehensive score (location advantage) suitable for the development of shopping center presents a decreasing annular attenuation situation from the central city to the suburb with Jing'an district and Huangpu district as the core. However, there are some differences in the spatial pattern of the further refinement of location factor scores, which form the characteristics of differential location advantage. Of course, there are some impersonal deficiencies in the data accuracy, sample adequacy and data duration of the text study, and the market factors such as consumer behavior are not fully taken into account in the factors affecting the performance of the shopping mall. This needs to be further studied and improved in the future.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721

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