吉峰农机连锁标准化建设研究

发布时间：2018-05-24 13:50

本文选题：连锁经营 + 标准化管理　；参考：《电子科技大学》2016年硕士论文

【摘要】：连锁化是一种重要的商业经营模式,但随着连锁企业经营门店数量、经营规模的不断发展,连锁企业面临的管理难度也随之不断增大,甚至出现大企业病。因此,标准化就成为连锁企业经营最本质、最迫切的需要。标准化不仅可以使连锁经营企业获得正的外部性效应、规范连锁经营秩序,还可以使得连锁企业内部对连锁门店快速复制。开展连锁经营标准化,要树立标准化的经营理念,制定标准化的流程,制定标准化的模式,建立标准化信息系统,搭建完善的标准化体系和标准化动态机制。本文作者通过对所就职公司,吉峰农机连锁股份有限公司一直坚持“推动行业进步,发展现代农业”的战略使命,遵循“和谐共生,互助共赢”的核心管理理念,秉承“开放、担当、团队、共享、求实、创新”的十二字方针价值观,以“服务创造新价值”为核心经营理念,致力于引导农机流通行业从单纯的价格战向产业价值链竞争转型,为农户提供优质、诚信的综合服务,打造受人尊敬的行业领军企业。截止2014年12月31日,公司现有直营连锁门店200余家、县镇经销服务网点4000余家,构筑起了较为完善的“省——市——县——乡(镇)”四级梯级连锁营销网络体系,网络涵盖四川、重庆、贵州、云南、广西、湖南、江苏、安徽、广东、福建、浙江、陕西、宁夏、甘肃、辽宁、吉林、黑龙江、新疆、河南等24个省。公司已是中国乃至亚洲迄今为止最大规模的农机流通企业。通过对公司的长期跟踪研究,深入分析研究了连锁零售业的发展概况、农机连锁零售业的情况、公司连锁标准化建设和经营模型优化升级等,通过具体分析公司在连锁标准化过程中遇到的问题,运用连锁分级模型、经营数据整理分析判断各级连锁经营门店,针对门店的特征,提出适应公司现状和未来发展需求的连锁经营模式转型,构造综合服务平台经营模型。在实际运用过程中,为公司提高运营效率和盈利能力提供了极大的支撑。
[Abstract]:Chainization is an important business model, but with the continuous development of the number and scale of chain stores, chain enterprises are faced with increasing difficulties in management, and even the disease of large enterprises. Therefore, standardization has become the most essential and urgent need of chain business operation. Standardization can not only make the chain operation enterprises obtain positive externality effect, standardize the chain operation order, but also make the chain enterprises quickly copy the chain stores. In order to develop the standardization of chain management, we should set up the management idea of standardization, formulate the process of standardization, establish the mode of standardization, establish standardized information system, set up perfect standardization system and dynamic mechanism of standardization. Through the company, Jinfeng Agricultural Machinery chain Co., Ltd., has been adhering to the strategic mission of "promoting industry progress and developing modern agriculture", following the core management concept of "harmonious symbiosis, mutual help and win-win", adhering to the "open". Acting, team, sharing, realising, innovating "the 12-character policy values," with "service to create new value" as the core business philosophy, dedicated to guide the agricultural machinery circulation industry from a simple price war to industrial value chain competition transition, To provide farmers with quality, integrity and comprehensive services, to create respected industry leaders. As of December 31, 2014, the company has more than 200 direct chain stores and more than 4000 distribution and service outlets in counties and towns. It has built up a comparatively perfect "provincial-city-county-township (town)" four-level chain marketing network system The network covers Sichuan, Chongqing, Guizhou, Yunnan, Guangxi, Hunan, Jiangsu, Anhui, Guangdong, Fujian, Zhejiang, Shaanxi, Ningxia, Gansu, Liaoning, Jilin, Heilongjiang, Xinjiang, Henan, and other 24 provinces. The company has been China and even Asia so far the largest agricultural machinery circulation enterprises. Through the long-term follow-up study of the company, the development situation of the chain retail industry, the situation of the agricultural machinery chain retail industry, the construction of the chain standardization and the optimization and upgrading of the management model of the chain retail industry are analyzed and studied in depth. Through the concrete analysis of the problems encountered by the company in the process of chain standardization, the chain classification model is used to analyze and judge the chain stores at all levels, aiming at the characteristics of the stores. This paper puts forward the chain management mode transformation to meet the company's current situation and future development needs, and constructs the integrated service platform management model. In the process of practical application, it provides a great support for the company to improve its operating efficiency and profitability.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F721.7

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