基于网购的鲜桃采后处理与销售的问题及建议

发布时间：2018-05-27 06:45

本文选题：鲜桃 + 网络销售　；参考：《河北科技师范学院》2015年硕士论文

【摘要】：近年来我国鲜桃产业的发展非常迅速,但是鲜桃销售的渠道主要以产地销售和实体店等传统模式为主。网络平台的发展,特别是"互联网+园艺产品"模式的发展,给鲜桃的生产和销售带来了新的契机,但同时也提出了新的要求。针对上述情况,本文开展了基于网购的鲜桃采后处理与销售方面的调查研究,旨在找出其中的问题,并提出解决对策和建议。本篇论文首先从我国鲜桃网络销售的现状着手研究,介绍了我国鲜桃网络销售的概念、模式和特点,简述了本文的研究内容、研究方法和结果分析。然后根据结果分析,从商品化处理,贮运和销售三个方面对鲜桃网络销售的问题进行了总结。结果表明,商品化处理方面的问题包括网络销售的鲜桃品种选择不当、缺少相应的果品质量标准、果品质量良莠不齐、鲜桃商品化处理没有得到应有的重视;贮运方面的问题包括冷链管理不足、果品腐烂问题严重、运输过程中外力冲击导致鲜桃受损;销售方面的问题包括没有形成品牌、规模宣传力度较小、无法让消费者直接体验鲜桃风味、网络销售的鲜桃缺少价格优势。针对上述问题,结合国内外鲜桃网络销售的发展经验,本文提出了相应的对策和建议。商品化处理方面的对策和建议包括选择适合网络销售的鲜桃品种、制定网络销售鲜桃的质量标准、加强商品化处理,并在国内首次提出了用于网购的鲜桃早熟品种和中晚熟品种的果实质量标准(项目包括单果重、着色度、可溶性固形物含量、装箱硬度等);贮运方面的对策和建议包括实施冷链管理保证果品质量、设计保护性包装减少果品消耗等,并推荐了2种包装形式、6种包装规格;销售方面的对策和建议包括加强品牌和规模意识、增强宣传力度、加强公关等促销方式弥补鲜桃无法体验的问题、通过鲜桃网络销售的引导降低成本。
[Abstract]:In recent years, the development of fresh peach industry in China is very rapid, but the sales channels of fresh peach are mainly based on traditional models such as producing area sales and physical stores. The development of network platform, especially the development of "Internet horticultural products", brings new opportunities for the production and sale of fresh peach, but also puts forward new requirements. In view of the above situation, this paper carried out an investigation and study on the postharvest processing and sale of fresh peach based on online shopping, in order to find out the problems and put forward some countermeasures and suggestions. This paper begins with the current situation of the online selling of fresh peach in China, introduces the concept, mode and characteristics of the online sale of fresh peach in China, and briefly introduces the research contents, research methods and analysis of the results. Then, according to the result analysis, the paper summarizes the problems of fresh peach network sale from three aspects: commercialization, storage and transportation. The results showed that the problems of commercial treatment included improper selection of fresh peach varieties, lack of corresponding fruit quality standards, uneven fruit quality, and lack of proper attention to the commercialization of fresh peach. Problems in storage and transportation include inadequate management of cold chains, serious problems of fruit decay, damage to fresh peaches caused by external forces during transportation, and problems in sales, such as lack of brand formation and low level of publicity on a scale. Can't let consumer experience fresh peach flavor directly, the fresh peach of network sale lacks price advantage. In view of the above problems, combined with the domestic and foreign experience in the development of fresh peach network sales, this paper put forward the corresponding countermeasures and suggestions. Countermeasures and suggestions for commercialization include selecting fresh peach varieties suitable for network sales, formulating quality standards for online selling fresh peach, and strengthening commercialization treatment. At the same time, the fruit quality standards of early maturing and medium late maturing varieties of fresh peach were put forward for the first time in China (including single fruit weight, color, soluble solids content, etc.) The countermeasures and suggestions in storage and transportation include the implementation of cold chain management to ensure the quality of fruit, the design of protective packaging to reduce the consumption of fruit, and the recommendation of 6 packaging specifications for 2 packaging forms. The countermeasures and suggestions include strengthening the awareness of brand and scale, strengthening publicity, strengthening public relations and other promotion methods to make up for the problems that fresh peach can not experience, and to reduce the cost through the guidance of network sales of fresh peach.
【学位授予单位】：河北科技师范学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.7;F724.6

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