经济新常态下星级酒店转型升级研究

发布时间：2018-06-10 12:36

  本文选题：经济新常态 + 八项规定　； 参考：《武汉商学院学报》2016年01期

【摘要】：在经济步入新常态以及中央八项规定出台的新形势下,酒店业都受到了不同程度的影响,尤其是市场定位为政务接待、公款消费的酒店影响重大,酒店业要考虑转型与发展,科学定位,不断创新,转型要向大众化、特色化、经济型方向发展。我们对新形势下星级酒店的现状、特点和存在的问题进行了剖析,并提出了相应的转型升级的对策和措施。
[Abstract]:Under the new situation in which the economy enters the new normal and the eight regulations of the Central Committee are issued, the hotel industry has been affected to varying degrees, especially when the market positioning is government affairs reception, and the public funds consumption of hotels has a significant impact, so the hotel industry should consider the transition and development. Scientific orientation, continuous innovation, transformation to popular, characteristic, economic development direction. This paper analyzes the present situation, characteristics and existing problems of star hotels under the new situation, and puts forward the corresponding countermeasures and measures for transformation and upgrading.
【作者单位】： 武汉大学;
【基金】：武汉大学经济与管理学院社会实践调研项目《新形势下星级酒店转型升级研究》(项目编号:2015B115)
【分类号】：F719.2
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本文编号：2003248