微商的现状调查及其发展趋势

发布时间：2018-06-14 09:37

本文选题：微商 + 微商调查　；参考：《经济论坛》2016年01期

【摘要】：微商2013年兴起于微信朋友圈,在2014年达到巅峰时期。在过去的一年里,微商以一种全新的营销思维和模式冲击着传统的零售模式,成为2014年电商行业最火的细分领域,引领了一股全新的电商发展潮流。然而,随着暴力刷屏、官方监管加强,朋友圈微商逐渐走向衰落,特别是2015年下半年开始,越来越多团队流失、代理跑路、业绩下滑的消息充斥在耳边。在这样的背景下,本文主要研究了微商的现状及其发展趋势,通过问卷调查收集了微商现状的信息,透过这些信息分析判断微商今后的发展趋势。
[Abstract]:The microquotient rose in 2013 in WeChat's circle of friends and reached its peak in 2014. In the past year, with a brand new marketing thinking and mode, the micro business has hit the traditional retail model, becoming the hottest segment of the e-commerce industry in 2014, leading a new trend of e-commerce development. However, as violence scraped the screen and official regulation tightened, the circle of friends was fading, especially since the second half of 2015, when more teams were lost, agents ran away, and reports of declining results flooded the ears. Under this background, this paper mainly studies the current situation and development trend of derivative quotient, collects the information of derivative quotient through questionnaire, and judges the future development trend of derivative quotient through these information analysis.
【作者单位】：同济大学浙江学院;
【分类号】：F724.6

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