在线文档分享平台用户持续使用意愿影响因素研究

发布时间：2018-06-26 04:51

本文选题：在线文档分享平台 + 持续使用意愿　；参考：《哈尔滨工业大学》2015年硕士论文

【摘要】：在线文档分享平台是一种特殊的网络信息资源,用户可以将文档如表格、文字等上传到平台上并与其他用户分享。自创立之初,在线文档分享平台就迅速发展,目前已经成为人们学习工作重要的信息来源之一。但是目前针对在线文档分享平台的研究并不多,尤其是从用户的角度全面评价平台成功的研究很少,因此本文研究平台用户持续使用意愿影响因素具有一定的理论意义和实践意义。本文采用了期望确认理论的相关研究成果,将用户满意度作为影响用户持续使用意愿的重要因素。基于平台的互联网性质,本文将TAM模型中的感知易用和感知有用构建改造成更适应互联网环境的网站用户友好性和网站功能性,并且认为它们对用户满意度有重要的影响,同时引入了信息系统成功模型中的系统质量和信息质量来进一步完善理论模型。而基于平台的C2C特性又引入了在线交易网站研究中的重要构建网站可信度,并且本文认为在在线文档分享平台中网站可信度对用户对网站的感知有重要的影响。在问卷收集的数据的基础上,本文使用smart PLS软件对数据进行了实证分析,分析结果表明本文的相关假设均显著。实证结果表明,用户的满意度对用户的持续使用意愿有非常显著而积极的正向影响,信息质量、用户友好性和网站功能性都对用户的满意度有正向的促进作用,同时本文也验证了在在线文档分享平台中网站可信度对用户的感知——用户友好性和网站功能性——都有正向的促进作用。同时本文也验证了用户友好性在网站可信度与网站功能性之间,网站功能性在用户友好性和用户满意度之间,信息质量在网站功能性和用户满意度之间均存在着显著的部分中介作用。因此,为了获得更好的发展,平台应该充分地保障用户的个人信息,加强网页的友好性设计,给用户提供更加全面和准确的信息。
[Abstract]:Online document sharing platform is a special network information resource. Users can upload documents such as tables and text to the platform and share them with other users. Since its inception, online document sharing platform has developed rapidly and has become one of the important information sources for people to learn. However, there are few researches on online document sharing platform, especially from the perspective of users to evaluate the success of the platform. Therefore, this paper has certain theoretical and practical significance to study the influencing factors of platform users' willingness to use continuously. This paper adopts the related research results of expectation confirmation theory and regards user satisfaction as an important factor that affects the user's willingness to use continuously. Based on the Internet nature of the platform, this paper transforms the building of perceived usability and perceived usefulness in TAM model into user-friendliness and website functionality that are more suitable for the Internet environment, and considers that they have an important impact on user satisfaction. At the same time, the system quality and information quality in the information system success model are introduced to further improve the theoretical model. The C2C feature based on the platform also introduces the important building website credibility in the online trading website research, and this paper thinks that the website credibility has an important influence on the users' perception of the website in the online document sharing platform. On the basis of the data collected by the questionnaire, this paper uses smart software to make an empirical analysis of the data, and the results show that the relevant assumptions in this paper are significant. The empirical results show that user satisfaction has a significant and positive impact on users' willingness to continue to use, and information quality, user-friendliness and website functionality all have positive effects on user satisfaction. At the same time, this paper also verifies that the credibility of the website in the online document sharing platform has a positive effect on user perception, user-friendliness and website functionality. At the same time, this paper also verifies that user friendliness is between website credibility and website functionality, and website functionality is between user friendliness and user satisfaction. Information quality has significant mediating effect between website functionality and user satisfaction. Therefore, in order to achieve better development, the platform should fully protect the personal information of users, strengthen the friendly design of web pages, and provide users with more comprehensive and accurate information.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.36

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