机器人商店在智慧生活供给侧改革中的创新与管理研究

发布时间：2018-07-04 17:30

本文选题：机器人商店 + 自动售卖机　；参考：《江西师范大学》2017年硕士论文

【摘要】：随着当代科技的不断发展,“智慧生活”的提出为人们生活形态创新打开了巨大的想象空间,也对商品零售的销售模式提出了新的要求。2016年起,习近平总书记多次指出:“在适度扩大总需求的同时,着力加强供给侧结构性改革,着力提高供给体系质量和效率”。党的十八届五中全会又提出了以创新发展为“第一动力”,并结合协调、绿色、开放、发展而归宿于共享发展的系统化的现代发展理念,决策层十分清晰地表述了“着力推进供给侧结构性改革”的指导意见,引起广泛关注和热议。因人力、土地等多要素的价格攀升,自动售卖机凭借其占地面积小、管理便利、运营成本低、受时空限制小等各方面优势,在国内外的普及度不断提升。但是随着互联网,尤其是移动互联网技术的发展,自动售卖机也面临着新兴O2O商业模式的冲击,需要不断升级换代,因此作为自动售卖机升级版的机器人商店应运而生。同时机器人商店也正好成为了“智慧生活”供给侧改革的最新实践。本文设计的一套理想机器人商店供给模式,将重点解决现有自动售卖机的缺陷,如产品品类不丰富、支付不便、应用场景不匹配等。首先综合分析国内外自动售卖机的研究文献,了解自动售卖机的历史和发展现状;其次,调研国内外自动售卖机的供给模式,从机械结构、场景选择、供给品类等分析国内外自动售卖机供给机制的优势与不足,并通过问卷调查,了解国内自动售卖机用户的对于现有自动售卖机的评价和需求,从机器人商店设计原理和智能化供给模式两个维度建立理想的机器人商店的供给模式,展现微观层面的供给侧改革实践;接着,再次通过田野调查,调研本款机器人商店在杭州的使用场景;最后总结探讨机器人商店在智慧生活供给侧改革中的意义。本文设计的机器人商店供给模式,以“互联网+”实践走在中国前列的杭州为试点,将着重解决杭州机器人商店在现实场景的落地问题,其中包括机器人商店的细节改造和场景选择问题。这不仅能够深入、细化、升级杭州市的智慧商店,进一步体现杭州作为“品质之城”的智慧化程度,向世界展示杭州“智慧生活”的独特魅力,还能创新供给侧供给模式,根据不同场域、不同消费场景、不同消费人群、不同消费需求,最大限度地满足消费者的不各种需求。
[Abstract]:With the continuous development of modern science and technology, the introduction of "Smart Life" has opened up a huge space of imagination for the innovation of people's life form, and has also put forward new requirements for the retail sales mode of commodities. General Secretary of Xi Jinping has pointed out many times: "while expanding the aggregate demand moderately, we should strengthen the structural reform on the supply side and improve the quality and efficiency of the supply system." The Fifth Plenary session of the 18th CPC Central Committee also put forward a systematic and modern development concept of taking innovation and development as the "first driving force" and combining coordination, green, openness, and development with shared development. The decision-makers have clearly expressed the guidance of "pushing forward supply-side structural reform", which has aroused widespread concern and heated discussion. Because of the rising price of manpower, land and other factors, automatic vending machine has the advantages of small area, convenient management, low operating cost, small limitation of time and space, and so on, and the popularity of vending machine at home and abroad is increasing. However, with the development of the Internet, especially the mobile Internet technology, vending machines are also facing the impact of the new O2O business model, which needs to be continuously upgraded, so the robot store as an upgraded version of the vending machine came into being. At the same time, the robot store has become the latest practice of the supply-side reform of Intelligent Life. An ideal robot store supply model designed in this paper will focus on solving the defects of the existing vending machines such as the product category is not rich, the payment is inconvenient, the application scene is not matched and so on. First of all, comprehensive analysis of domestic and foreign vending machine research literature, to understand the history and development of vending machines; secondly, to investigate the supply model of domestic and foreign vending machines, from the mechanical structure, scene selection, By analyzing the advantages and disadvantages of the supply mechanism of domestic and foreign vending machines, and by means of a questionnaire survey, we can understand the evaluation and demand of domestic vending machine users for the existing vending machines. From the two dimensions of robot store design principle and intelligent supply mode, the ideal supply model of robot store is established to show the supply-side reform practice at the micro level. This paper investigates the use of this robot store in Hangzhou, and finally summarizes the significance of the robot store in the reform of the supply side of intelligent life. The robot store supply model designed in this paper, with the "Internet" practice in the forefront of China's Hangzhou as a pilot, will focus on solving the problem of Hangzhou robot store landing in the real scene. These include details of the robot store and scene selection. This can not only deepen, refine and upgrade the wisdom stores in Hangzhou, further reflect the degree of wisdom of Hangzhou as a "city of quality", and show the world the unique charm of Hangzhou's "intelligent life", but also innovate the supply-side supply model. According to different fields, different consumption scenarios, different consumer groups, different consumption needs, to meet the needs of consumers to the greatest extent.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721

【参考文献】