卓达集团社区商业发展问题与对策研究

发布时间：2018-07-05 17:16

本文选题：卓达 + 社区商业　；参考：《河北经贸大学》2017年硕士论文

【摘要】：随着我国改革开放的深入及不断提升的城市化进程,诸多大城市开始全面旧城改造和新城镇建设。住宅郊区化这一变化导致很多大规模社区出现,这些社区本身具有面积大、人口容量多的特点,某些社区已经达到一个各项功能齐备的小型城镇规模。为了满足社区居民的购物、休闲娱乐需要,为居民的生活提供便捷性,社区型商业应运而生,并且趋向全面化、精细化的方向发展。只有全面建设和提升社区商业,使之与社区的发展相协调,才能从根本上促进社区的健康运转。本文通过对我国社区商业发展现状的深入分析,并以卓达社区商业发展为例,对社区商业发展中的主要问题和原因进行深入剖析。在查阅了大量国内外文献的基础上,在对卓达集团社区商业现状及存在问题整体调研基础上,结合国内外社区商业经营企业得失的经验,总结归纳出针对卓达集团社区商业发展的对策和建议,期望通过对社区商业理论的研究及实践的探寻,为推动国内现代商业地产中社区商业的良性发展,并带动区域经济发展建设提供一定的借鉴和参考。
[Abstract]:With the deepening of China's reform and opening up and the increasing process of urbanization, many big cities have begun to transform old cities and build new towns. The change of residential suburbanization has led to the emergence of many large-scale communities, which have the characteristics of large area and large population capacity, and some communities have reached the scale of a small town with complete functions. In order to meet the needs of shopping, leisure and entertainment of community residents and provide convenience for residents' life, community commerce emerges as the times require, and tends to develop in a comprehensive and refined direction. Only by building and promoting community commerce and coordinating it with the development of community can the healthy operation of the community be promoted fundamentally. This paper analyzes the current situation of community commercial development in China, and takes Zhuoda community commercial development as an example to deeply analyze the main problems and reasons in the development of community commerce. On the basis of consulting a large number of domestic and foreign literature, and on the basis of the overall investigation on the present situation and existing problems of the community business of Zhuoda Group, combined with the experience of the gain and loss of the domestic and foreign community business enterprises, Summing up and summing up the countermeasures and suggestions for the community commercial development of Zhuoda Group, hoping to promote the healthy development of the community commerce in the modern commercial real estate in China through the research and practice of the community commercial theory. And drive the construction of regional economic development to provide certain reference and reference.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721

【相似文献】