NNBH公司企业文化优化研究

发布时间：2018-07-26 11:35

【摘要】：企业文化是企业增强团队凝聚力、营造和谐工作氛围、有效激励员工的重要方式,其重要性已被普遍认可,很多企业对其投了大量人力和财力。但很多企业发现虽然进行了企业文化建设却没得到预期的效果,这主要是因为很多企业都存在观念上的误区,对企业文化建设多是停留在表面,缺乏科学规范的设计、强有力的执行以及与时俱进的创新。因此,进行企业文化优化成为很多企业在进行企业文化建设后的另一重要举措。文章以NNBH公司为研究对象,先对NNBH公司在企业文化建设方面存在的问题及其原因进行分析,然后结合公司战略转型的背景提出企业文化优化措施。本文首先介绍了目前国内外在企业文化以及企业文化优化方面的研究理论。文章本着实事求是的态度,采用实证分析的研究方法,梳理出NNBH公司企业文化建设的历史沿革及现状,从精神文化、制度文化、行为文化以及物质文化四个方面分析NNBH公司企业文化存在的问题,并对产生问题的原因进行了深入分析。然后文章结合NNBH公司企业文化现状及问题与公司战略转型的背景相结合,对NNBH公司企业文化的内容进行了优化,并针对NNBH公司员工目前素质水平较低的现状提出员工素质提升对企业文化优化的重要性和提升方案,以推动员工更好地配合企业文化优化工作的开展。最后文章从组织、制度及财力三个方面提出保障措施,以保证NNBH公司的企业文化优化方案能够顺利实施。
[Abstract]:Corporate culture is an important way for enterprises to strengthen team cohesion, create a harmonious working atmosphere, and effectively motivate employees. Its importance has been generally recognized, and many enterprises have invested a lot of human and financial resources to it. However, many enterprises have found that although they have carried out the construction of corporate culture, they have not achieved the expected results. This is mainly because many enterprises have misconceptions in their concepts, and most of them have stayed on the surface for the construction of corporate culture, lacking in scientific and normative design. Strong implementation and innovation with the times. Therefore, the optimization of corporate culture has become another important measure after the construction of corporate culture. Taking NNBH Company as the research object, this paper first analyzes the problems and causes of corporate culture construction in NNBH Company, and then puts forward the optimization measures of corporate culture combined with the background of the strategic transformation of the company. This paper first introduces the research theory of corporate culture and corporate culture optimization at home and abroad. Based on the attitude of seeking truth from facts and adopting the research method of empirical analysis, this paper combs out the historical evolution and present situation of the enterprise culture construction of NNBH Company, from the perspective of spiritual culture and institutional culture. This paper analyzes the problems existing in the corporate culture of NNBH Company from four aspects: behavioral culture and material culture, and analyzes the causes of the problems. Then this paper combines the current situation and problems of corporate culture of NNBH Company with the background of strategic transformation of the company, and optimizes the content of corporate culture of NNBH Company. Aiming at the low quality level of employees in NNBH Company, this paper puts forward the importance of improving the quality of employees to the optimization of corporate culture and the promotion scheme, in order to promote the employees to cooperate with the work of optimization of corporate culture better. Finally, the paper puts forward the safeguard measures from three aspects of organization, system and financial resources, so as to ensure the successful implementation of the corporate culture optimization scheme of NNBH Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F721

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