钦州进口汽车产业竞争力提升策略研究
发布时间：2018-08-21 08:13
【摘要】：广西壮族自治区政府将钦州进口汽车产业作为自治区重点项目推进,区政府高度关注钦州进口汽车产业的发展,将钦州定位于服务西南地区、面向东盟的汽车及零部件机械设备进出口最便捷通道和集散地,给予了很多政策上的倾斜和资金上的支持。近几年,通过政府大力推进,钦州进口汽车项目得到快速发展,但与之同时,国内汽车口岸爆发式增加,各地政府也高度重视进口汽车产业的发展,各地政府均将该产业定位于较高级别的层次,并给予大力的支持,钦州进口汽车的产业定位与国内多地进口汽车的定位重叠,产业发展面临的形势和市场竞争愈加激烈。因此,钦州进口汽车产业如何在激烈的竞争中稳步发展,并找到有效提升进口汽车产业竞争力的措施,已成为亟待深入研究并尽快补足短板的重要课题。本文根据波特的国家竞争优势理论,综合运用经济学、管理学和统计学等理论知识,采用了定性研究、定量研究、问卷调查、实证分析等方法,对钦州进口汽车产业竞争力极其影响因素进行研究,分析钦州与4个直接竞争地竞争力的优劣势,找出差距和完善途径,帮助钦州能更有正对性地发挥长处,补足短板,提升竞争优势。本研究表明,钦州进口汽车产业在我国西部地区竞争中处于中上水平,但钦州进口汽车产业发展水平较我国几个传统整车口岸还有巨大的差距,竞争力六要素中均存在不同程度的短板内容,阻碍了钦州进口汽车产业竞争力的进一步提升。因此,港口、企业、政府等市场主体要客观理清钦州的优势和劣势所在,从加强生产、销售、政策、创新等方面要素入手,有针对性地改进提高,来提升钦州进口汽车产业竞争力。
[Abstract]:The Guangxi Zhuang Autonomous region government has made Qinzhou's import automobile industry a key project in the autonomous region. The regional government has paid great attention to the development of Qinzhou's imported automobile industry, positioning Qinzhou to serve the southwest region. The most convenient access and distribution center for the import and export of automotive and spare parts machinery and equipment for ASEAN has given a lot of policy inclination and financial support. In recent years, through vigorous efforts by the government, the Qinzhou imported automobile project has developed rapidly, but at the same time, the number of domestic automobile ports has increased dramatically, and local governments have also attached great importance to the development of the imported automobile industry. The local governments have positioned the industry at a higher level and given great support. The industrial positioning of imported cars in Qinzhou overlaps with that of imported cars in China, and the situation of industrial development and market competition is becoming more and more fierce. Therefore, how to develop the imported automobile industry in the fierce competition steadily and find the effective measures to improve the competitiveness of the import automobile industry has become an important subject that needs to be studied in depth and made up as soon as possible. According to Porter's theory of national competitive advantage, this paper uses the theories of economics, management and statistics, and adopts the methods of qualitative research, quantitative research, questionnaire investigation, empirical analysis, etc. This paper studies the competitive power of Qinzhou import automobile industry and its influencing factors, analyzes the advantages and disadvantages of Qinzhou's competitiveness with the four direct competitive areas, finds out the gap and the perfect ways, and helps Qinzhou to give full play to its strong points and complement its weaknesses more positively. Enhance competitive advantage. This study shows that Qinzhou import automobile industry is at the middle and upper level in the competition in western China, but Qinzhou import automobile industry has a huge gap compared with several traditional automobile ports in China. In the six elements of competitiveness, there are short board contents to some extent, which hinders the further improvement of Qinzhou import automobile industry competitiveness. Therefore, market entities such as ports, enterprises, and governments should objectively clear out the strengths and weaknesses of Qinzhou, start with strengthening production, sales, policy and innovation, and improve it in a targeted manner. To enhance the competitiveness of Qinzhou import automobile industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F752.61
[Abstract]:The Guangxi Zhuang Autonomous region government has made Qinzhou's import automobile industry a key project in the autonomous region. The regional government has paid great attention to the development of Qinzhou's imported automobile industry, positioning Qinzhou to serve the southwest region. The most convenient access and distribution center for the import and export of automotive and spare parts machinery and equipment for ASEAN has given a lot of policy inclination and financial support. In recent years, through vigorous efforts by the government, the Qinzhou imported automobile project has developed rapidly, but at the same time, the number of domestic automobile ports has increased dramatically, and local governments have also attached great importance to the development of the imported automobile industry. The local governments have positioned the industry at a higher level and given great support. The industrial positioning of imported cars in Qinzhou overlaps with that of imported cars in China, and the situation of industrial development and market competition is becoming more and more fierce. Therefore, how to develop the imported automobile industry in the fierce competition steadily and find the effective measures to improve the competitiveness of the import automobile industry has become an important subject that needs to be studied in depth and made up as soon as possible. According to Porter's theory of national competitive advantage, this paper uses the theories of economics, management and statistics, and adopts the methods of qualitative research, quantitative research, questionnaire investigation, empirical analysis, etc. This paper studies the competitive power of Qinzhou import automobile industry and its influencing factors, analyzes the advantages and disadvantages of Qinzhou's competitiveness with the four direct competitive areas, finds out the gap and the perfect ways, and helps Qinzhou to give full play to its strong points and complement its weaknesses more positively. Enhance competitive advantage. This study shows that Qinzhou import automobile industry is at the middle and upper level in the competition in western China, but Qinzhou import automobile industry has a huge gap compared with several traditional automobile ports in China. In the six elements of competitiveness, there are short board contents to some extent, which hinders the further improvement of Qinzhou import automobile industry competitiveness. Therefore, market entities such as ports, enterprises, and governments should objectively clear out the strengths and weaknesses of Qinzhou, start with strengthening production, sales, policy and innovation, and improve it in a targeted manner. To enhance the competitiveness of Qinzhou import automobile industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F752.61
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相关期刊论文 前10条
1 石腾;;打破竞价老套路 汽车电商如何常态化[J];中国汽车市场;2015年02期
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