商业综合体人流共享影响因素研究
发布时间：2018-09-10 11:02
【摘要】：在我国经济迅速发展及宏观政策调控的背景下,商业综合体项目开始大量涌现,一方面在某一程度上改变了传统商业格局,并提升了城市空间价值;另一方面,在国内住宅市场低迷的背景下,开发商开始蜂拥进入商业地产市场,同质化严重,并且互联网给传统商业带来了前所未有的冲击,客流减少甚至商家经营不下去的情况已经出现。在此背景下,商业地产项目开发商及运营商必须开始慎重考虑人流共享问题,找出影响人流共享的关键因素,这对实现商业综合体的可持续发展有着十分重要的现实意义。本文采取“提出问题——分析问题——解决问题”的三个步骤,以定性研究为主,定量研究为辅,拟通过研究商业综合体的现状,分析目前我国商业综合体在开发或经营中存在的问题,并在此基础上总结、提炼出影响商业综合体人流共享的主要因素,由此探索出提升商业综合体人流共享的对策,为商业地产项目的开发及运营提供有益建议。文章结构主要分为四个部分:第一部分为绪论及人流共享影响相关理论,即论文中的1、2章。该部分介绍了文章和的绪论及整理了现有相关研究领域的期刊论文及各类专著等文献资料,获得了基础性研究资料。第二部分分析了商业综合体的现状及存在的问题,即论文中的第3章。通过对商业综合体的现状进行分析,找出其目前所存在的关键性问题,为后续研究打下基础。第三部分重点研究商业综合体人流共享的影响因素,即论文中的4、5章。该部分在前三章研究的基础上提出了商业综合体人流共享的影响因素,其包括定位、选址、建筑外形、运营管理及商业平台。作者在对一些商业综合体调研分析基础上,在第5章中采用案例分析法,对上海月星环球港、成都国际金融中心、西单大悦城、华南MALL等商业综合体进行案例研究,在实践中验证了相关因素对商业综合体人流共享的影响。第四部分结合商业综合体存在的问题及人流共享影响因素,提出提升商业综合体人流共享对策,即论文第6章。该部分对选址用地、差异化经营、商业综合体形象设计、主题活动的开展、商业平台建设等方面进行了探讨,并结合近些年影响人们购物消费习惯及方式的互联网及客户端大数据的应用,给商业综合体的实际开发及运营提出了有益建议。
[Abstract]:Under the background of rapid economic development and macroeconomic policy control in China, commercial complex projects have started to emerge in large numbers. On the one hand, they have changed the traditional commercial pattern to a certain extent and promoted the value of urban space; on the other hand, In the background of the domestic housing market downturn, developers began to swarm into the commercial real estate market, the homogeneity is serious, and the Internet has brought unprecedented impact to the traditional business. Reduced passenger flow and even businesses can not go on the situation has emerged. In this context, developers and operators of commercial real estate projects must begin to carefully consider the problem of passenger flow sharing, find out the key factors affecting the flow sharing, which has a very important practical significance for the realization of the sustainable development of commercial complex. In this paper, we take the three steps of "posing problem-analyzing problem-solving problems", which focus on qualitative research, supplemented by quantitative research, and propose to study the present situation of commercial complexes. This paper analyzes the problems existing in the development or management of commercial complexes in China, summarizes the main factors that affect the flow of people in commercial complexes, and explores the countermeasures to promote the sharing of people in commercial complexes. To provide useful advice for the development and operation of commercial real estate projects. The structure of the paper is divided into four parts: the first part is the introduction and the theory of the influence of the flow of people. This part introduces the introduction of the article and arranges the related periodical papers and all kinds of monographs, and obtains the basic research materials. The second part analyzes the current situation and existing problems of commercial complex, namely the third chapter of the thesis. By analyzing the present situation of commercial complex, the key problems are found out, which will lay a foundation for further research. The third part focuses on the influencing factors of the commercial complex, namely, chapter 4. On the basis of the first three chapters, this part puts forward the influencing factors of passenger flow sharing in commercial complex, including location, building shape, operation management and business platform. Based on the investigation and analysis of some commercial complexes, in Chapter 5, the author uses the case analysis method to study the commercial complexes such as Shanghai Yuexing Global Port, Chengdu International Financial Center, Xidan Da Yuecheng, South China MALL and so on. In practice, the influence of relevant factors on the flow of people in commercial complex is verified. The fourth part combines the existing problems of the commercial complex and the influencing factors of the passenger flow sharing, and puts forward the countermeasures to promote the commercial complex's passenger flow sharing, namely the sixth chapter of the paper. This part discusses the location of land, differentiated management, the image design of commercial complex, the development of thematic activities, the construction of business platform, and so on. Combined with the application of Internet and client big data, which affect people's shopping habits and ways in recent years, some useful suggestions are put forward for the practical development and operation of commercial complex.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721
本文编号：2234255
[Abstract]:Under the background of rapid economic development and macroeconomic policy control in China, commercial complex projects have started to emerge in large numbers. On the one hand, they have changed the traditional commercial pattern to a certain extent and promoted the value of urban space; on the other hand, In the background of the domestic housing market downturn, developers began to swarm into the commercial real estate market, the homogeneity is serious, and the Internet has brought unprecedented impact to the traditional business. Reduced passenger flow and even businesses can not go on the situation has emerged. In this context, developers and operators of commercial real estate projects must begin to carefully consider the problem of passenger flow sharing, find out the key factors affecting the flow sharing, which has a very important practical significance for the realization of the sustainable development of commercial complex. In this paper, we take the three steps of "posing problem-analyzing problem-solving problems", which focus on qualitative research, supplemented by quantitative research, and propose to study the present situation of commercial complexes. This paper analyzes the problems existing in the development or management of commercial complexes in China, summarizes the main factors that affect the flow of people in commercial complexes, and explores the countermeasures to promote the sharing of people in commercial complexes. To provide useful advice for the development and operation of commercial real estate projects. The structure of the paper is divided into four parts: the first part is the introduction and the theory of the influence of the flow of people. This part introduces the introduction of the article and arranges the related periodical papers and all kinds of monographs, and obtains the basic research materials. The second part analyzes the current situation and existing problems of commercial complex, namely the third chapter of the thesis. By analyzing the present situation of commercial complex, the key problems are found out, which will lay a foundation for further research. The third part focuses on the influencing factors of the commercial complex, namely, chapter 4. On the basis of the first three chapters, this part puts forward the influencing factors of passenger flow sharing in commercial complex, including location, building shape, operation management and business platform. Based on the investigation and analysis of some commercial complexes, in Chapter 5, the author uses the case analysis method to study the commercial complexes such as Shanghai Yuexing Global Port, Chengdu International Financial Center, Xidan Da Yuecheng, South China MALL and so on. In practice, the influence of relevant factors on the flow of people in commercial complex is verified. The fourth part combines the existing problems of the commercial complex and the influencing factors of the passenger flow sharing, and puts forward the countermeasures to promote the commercial complex's passenger flow sharing, namely the sixth chapter of the paper. This part discusses the location of land, differentiated management, the image design of commercial complex, the development of thematic activities, the construction of business platform, and so on. Combined with the application of Internet and client big data, which affect people's shopping habits and ways in recent years, some useful suggestions are put forward for the practical development and operation of commercial complex.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721
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相关硕士学位论文 前3条
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