山东烟草培训机构发展战略研究
发布时间：2018-12-17 00:11
【摘要】：全球化大潮下的竞争根本在于人才竞争,而提高企业员工整体素质的一个重要途径就是培训。国家烟草专卖局提出“大培训、大教育”的培训方针,正是适应这种新形式所采取的最为有效的应对方式。山东烟草培训机构作为省烟草行业主办、省教育厅业务指导的烟草职工培训中心及中等专业学校,经历了30年的发展历程,各方面均取得了长足发展。但由于国家政策变动、机构改革、自身发展条件限制等原因,学校在长期可持续发展等问题上遇到了一些桎梏,特别是在战略层面上,已经对学校发展产生了负面的影响。本文运用在MBA学习过程中所学到的战略管理相关知识,结合学校目前所面临的内、外部环境,对山东烟草培训机构的可持续发展战略进行研究,提出可行的战略设计和实施建议。本文运用SWOT分析和环境分析法,对培训机构面临的外部机遇与威胁,自身所具有的优势与劣势,外部和内部环境进行系统的分析,进一步确定了学校的发展战略定位、战略目标等发展愿景,提出了适合学校发展的战略选择及战略规划。本文认为山东烟草培训机构的发展战略目标为：贯彻学校“名师、名牌、名校”的三名工程,在省烟草公司的支持下,形成行业职工培训与学历教育并重、省内与省外培训市场并进,学生、学员数量和培训层次双提升格局；进一步优化教育资源及师资队伍,基本实现梯次化、团队化和专业化；品牌和专业建设取得明显进展,形成一批行业优势专业和知名培训品牌：内部管理更加规范,综合实力大幅提升,使学校成为集职业教育、职工培训、成人学历学位教育和老年文化教育于一体的综合性职业院校及职工培训中心。本文的研究表明,培训机构的发展面临着前所未有的机遇,同时也存在威胁与挑战,引入战略管理理念,进一步增强战略管理意识,是山东烟草培训机构实现长期可持续发展的必由之路。
[Abstract]:The competition under the tide of globalization lies in the competition of talents, and an important way to improve the overall quality of employees is training. The training policy of "big training, big education" put forward by the State Tobacco Monopoly Administration is the most effective way to adapt to this new form. As the host of tobacco industry in Shandong Province, the training center of tobacco workers and staff and the secondary specialized school under the guidance of provincial education department have experienced 30 years of development, and have made great progress in all aspects. However, due to the change of national policy, the reform of institutions and the restriction of the conditions of development, schools have encountered some shackles on the long-term sustainable development, especially on the strategic level, which has had a negative impact on the development of schools. This paper studies the sustainable development strategy of Shandong tobacco training institution by applying the knowledge of strategic management in the course of MBA learning and combining the internal and external environment that the school is facing at present. Propose feasible strategic design and implementation recommendations. By using SWOT analysis and environmental analysis, this paper makes a systematic analysis of the external opportunities and threats faced by the training institutions, their own strengths and weaknesses, and the external and internal environments, and further determines the strategic orientation of the development of the school. Strategic goals and other development vision, proposed suitable for the development of the school strategic choice and strategic planning. This paper holds that the strategic goal of Shandong tobacco training institution is to carry out the three projects of "famous teacher, famous brand and famous school" in the school, and with the support of provincial tobacco company, to form an equal emphasis on the training and academic education of the workers and staff in the industry. The training market in the province and outside the province goes hand in hand, the number of students, trainees and the level of training double upgrade pattern; Further optimize educational resources and teachers, basically achieve ladder, team and specialization; Significant progress has been made in brand and professional construction, forming a number of industry advantages, specialties and well-known training brands: more standardized internal management, a substantial increase in comprehensive strength, making schools a collection of vocational education, staff training, Adult education and geriatric education in a comprehensive vocational colleges and staff training center. The research in this paper shows that the development of training institutions is faced with unprecedented opportunities as well as threats and challenges. The concept of strategic management is introduced to further enhance the awareness of strategic management. It is the only way for Shandong tobacco training institutions to realize long-term sustainable development.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721;F272.92
[Abstract]:The competition under the tide of globalization lies in the competition of talents, and an important way to improve the overall quality of employees is training. The training policy of "big training, big education" put forward by the State Tobacco Monopoly Administration is the most effective way to adapt to this new form. As the host of tobacco industry in Shandong Province, the training center of tobacco workers and staff and the secondary specialized school under the guidance of provincial education department have experienced 30 years of development, and have made great progress in all aspects. However, due to the change of national policy, the reform of institutions and the restriction of the conditions of development, schools have encountered some shackles on the long-term sustainable development, especially on the strategic level, which has had a negative impact on the development of schools. This paper studies the sustainable development strategy of Shandong tobacco training institution by applying the knowledge of strategic management in the course of MBA learning and combining the internal and external environment that the school is facing at present. Propose feasible strategic design and implementation recommendations. By using SWOT analysis and environmental analysis, this paper makes a systematic analysis of the external opportunities and threats faced by the training institutions, their own strengths and weaknesses, and the external and internal environments, and further determines the strategic orientation of the development of the school. Strategic goals and other development vision, proposed suitable for the development of the school strategic choice and strategic planning. This paper holds that the strategic goal of Shandong tobacco training institution is to carry out the three projects of "famous teacher, famous brand and famous school" in the school, and with the support of provincial tobacco company, to form an equal emphasis on the training and academic education of the workers and staff in the industry. The training market in the province and outside the province goes hand in hand, the number of students, trainees and the level of training double upgrade pattern; Further optimize educational resources and teachers, basically achieve ladder, team and specialization; Significant progress has been made in brand and professional construction, forming a number of industry advantages, specialties and well-known training brands: more standardized internal management, a substantial increase in comprehensive strength, making schools a collection of vocational education, staff training, Adult education and geriatric education in a comprehensive vocational colleges and staff training center. The research in this paper shows that the development of training institutions is faced with unprecedented opportunities as well as threats and challenges. The concept of strategic management is introduced to further enhance the awareness of strategic management. It is the only way for Shandong tobacco training institutions to realize long-term sustainable development.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721;F272.92
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