A公司药房发展战略研究

发布时间：2019-03-06 21:26

【摘要】：随着中国经济的飞速发展,中国医药零售市场也不断壮大。然而,由于历史原因,我国医药零售企业普遍存在管理水平低下、竞争力匮乏、获利能力差、发展不均衡等问题。目前,中国医药零售市场面临着新医改政策、监管要求升级、成本持续增长、盈利能力下降等诸多压力,并伴随着专业化服务需求、消费需求的不断提升,市场竞争日益加剧、行业生存压力愈来愈大,行业升级与革新呼之欲出。A公司作为医药零售企业中的一员,也面临着巨大的竞争压力,企业发展模式尤待转型升级。在传统药房模式已经变成红海之际,发展新模式已经成为必然。自动化专业药房的诞生,是中国医药零售行业一次伟大的革命与创举,高效能的智能运营、专业服务、实时管控体系,使医药零售行业一步跨越到物联时代,实现满足需求、专业服务、规范运作、降低成本等方面的飞跃,带来行业彻底地升级与革新,成为最现代的、最具价值的零售旗帜。本文以A公司为研究对象,研究的主要内容有两方面,一是探讨A公司发展自动化专业药房的可行性和适用性,二是为其自动化专业药房的发展模式及实施策略提出切实可行的建议。本文首先分析了医药零售行业目前的市场状况和竞争态势,将公司现在面临的转型问题作了深入剖析；然后结合自动化专业药房的发展现状、市场前景和竞争优劣势分析,以SWOT分析为研究手段,探讨了自动化专业药房作为A公司下一步模式转型的可能性和适用性；最后从自动化专业药房行业及市场状况、自动化专业药诞生背景等方面分析自动化专业药房发展趋势,并根据A公司的切身情况,给其自动化专业药房的发展模式及实施策略提出切实可行的建议,希望有助于A公司自动化专业药房发展配合先进的技术设备以及专业而人性化的服务,为顾客创造良好的购物环境与体验,并满足国家政策对零售药店的监管需要,甚至引领医药零售行业未来发展方向。
[Abstract]:With the rapid development of China's economy, China's pharmaceutical retail market is also growing. However, due to historical reasons, China's pharmaceutical retail enterprises generally have problems such as low management level, lack of competitiveness, poor profitability, unbalanced development and so on. At present, China's pharmaceutical retail market is faced with new medical reform policies, regulatory requirements upgrading, sustained cost growth, declining profitability and many other pressures, and with the demand for specialized services, consumer demand continues to increase, market competition is increasing day by day. As a member of the pharmaceutical retail enterprises, A Company is also facing great competition pressure, especially for the transformation and upgrading of the enterprise development model. When the traditional pharmacy model has become the Red Sea, the development of a new model has become inevitable. The birth of automation specialty pharmacy is a great revolution and innovation in the Chinese pharmaceutical retail industry, high-efficient intelligent operation, professional services, real-time control system, so that the pharmaceutical retail industry step by step into the era of material association, to meet the needs of the industry. Professional services, standardized operation, cost reduction and other leaps, bring about a thorough upgrading and innovation of the industry, become the most modern, the most valuable retail banner. This article takes A company as the research object, the main content of the research has two aspects, one is to discuss the feasibility and applicability of the development of automation specialty pharmacy in A company. The second is to put forward practical suggestions for the development mode and implementation strategy of its automation specialty pharmacy. This paper first analyzes the current market situation and competitive situation of the pharmaceutical retail industry, and makes a deep analysis of the transformation problems faced by the company. Then, combining with the development situation, market prospect and competitive advantage and disadvantage analysis of automation specialty pharmacy, this paper discusses the possibility and applicability of automation specialty pharmacy as the next mode transformation of A company by means of SWOT analysis. Finally, the development trend of automation specialty pharmacy is analyzed from the aspects of pharmacy industry and market situation of automation specialty, the background of the birth of automation specialty medicine, etc., and according to the personal situation of Company A, the development trend of automation specialty pharmacy is analyzed. This paper puts forward practical suggestions for the development mode and implementation strategy of its automation specialty pharmacy, hoping to help the development of automation specialty pharmacy of Company A with advanced technology and equipment as well as professional and humanized service. To create a good shopping environment and experience for customers, and to meet the regulatory needs of national policies on retail pharmacies, and even to lead the future development of pharmaceutical retail industry.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721;F272

【相似文献】