宁波X百货商场导购员流失问题研究
发布时间：2019-03-25 15:21
【摘要】：商场如战场,而这中间最主要的战斗力始终是——人。作为具有主观能动性的创造者,企业的成败也往往在“人”的一念之间,可想而知,人作为最重要的劳动要素,在生产经营过程中举足轻重的地位。如今,由于服装等产能过剩,生产力红利日渐减少,人力资源结构面临调整,对于劳动密集型的百货商场而言,导购员是最主要的生力军。作为传统零售业态的代表百货商场自九十年代市场经济快速发展而迅速扩张,时至今日,大部分百货战场依照惯有思维已经举步维艰,调整、改革、蜕变成为了主旋律,随着“求变”的迫在眉睫,不少企业将整改重点放在的格局上,忽略了近年来日益暴露的人才培养和企业管理上的缺陷,员工尤其是导购员流失率飙升,同时又要与其他服务行业争夺劳动力资源,导致几年之间百货行业出现巨大的人力资源缺口。本文基于导购员的特点,通过现有理论基础,并结合X百货商场的实际情况,分析导购员流失的主要影响因素,并依据各因素的影响程度,提出相应应对措施与建议,以期能够帮助企业在重大转型期能够有足够的人力资源保障,降低员工流失率,使企业在突破与重生的关键环节没有后顾之忧。与此同时,也希望能为有相似困境的同类企业提供一定的理论支持与对策借鉴,帮助同类企业一起走出人力资源供需倒挂的阵痛。X百货商场作为宁波的一家本土百货公司,自2001年创立以来,历经创业初期的困难,高速发展的喜悦,却在公司正辉煌时突然发生经营场地续租搁浅,历经半年谈判后,于2009年底重装开业。但自2009年以来,导购员流失率逐年上升,本文以流失的导购员为研究对象,通过对近五年来导购员流失人数统计,及对近半年来流失导购员作问卷调查及个别访谈,分析了导购员流失对企业和对个人分别造成的影响,并对流失员工的人口学特点及流失的主要原因作了统计与分析,得出流失员工中20-30岁的员工占多数、未婚比已婚流失率更高、外来务工比本地户籍流失率更高、在X百货商厦工作时间长短对导购员流失影响不明显等结论,而流失原因中排在前面的依次分别为薪资待遇、寻求更好的发展机会、沟通障碍、缺乏文化活动等。最后,本文从得出的导购员流失的主要原因出发,依据人力资源管理理论与方法提出完善现有薪酬机制、打通内部晋升渠道,为员工发展搭建平台、扩展沟通渠道,倡导多维度沟通空间、加强文化活动建设、完善招聘机制、广纳贤才,储备优秀力量等相应的改进措施和具体办法,为X百货商场实施战略性人力资源管理作出贡献。
[Abstract]:Shopping malls are like battlefields, and the main fighting power in the middle is always-people. As the creators with subjective initiative, the success or failure of an enterprise is often between the thoughts of "man". It is conceivable that, as the most important factor of labor, man plays an important role in the process of production and management. Today, due to overcapacity, such as clothing, reduced productivity dividends, human resources structure is facing adjustment, for labor-intensive department stores, purchasing guides are the main force. As the representative of the traditional retail business, the department store has expanded rapidly since the rapid development of the market economy in the 1990s. Up to now, most of the department stores have been struggling to adjust, reform, and transform into the main melody in accordance with the customary thinking. With the imminent need for change, many enterprises focus on the pattern of rectification and reform, ignoring the defects in talent training and enterprise management that have been exposed increasingly in recent years, and the turnover rate of employees, especially purchasing guides, has skyrocketed. At the same time, it is necessary to compete with other service industries for labor resources, resulting in a huge human resource gap in the department store industry within a few years. Based on the characteristics of the purchasing guides, through the existing theoretical basis and combined with the actual situation of the X department store, this paper analyzes the main influencing factors of the turnover of the purchasing guides, and puts forward the corresponding countermeasures and suggestions according to the influence degree of each factor. In order to help enterprises in the major transformation period can have sufficient human resources guarantee, reduce staff turnover rate, so that enterprises in the breakthrough and rebirth of the key link without worry. At the same time, it is also hoped that it can provide some theoretical support and countermeasures for similar enterprises with similar difficulties, and help similar enterprises to step out of the throes of inverted supply and demand of human resources together. X Department Store, as a local department store in Ningbo, Since its founding in 2001, after the initial difficulties of the start-up, the joy of high-speed development, but in the company is brilliant suddenly happened to continue to rent aground, after half a year of negotiations, re-opened at the end of 2009. However, since 2009, the turnover rate of purchasing guides has been increasing year by year. This paper takes the lost guides as the object of study, through the statistics of the number of lost guides in the past five years, and through the questionnaire survey and individual interviews of the lost guides in the past six months. This paper analyzes the influence of the turnover of purchasing guides on enterprises and individuals respectively, and makes statistics and analysis on the demography characteristics of the lost employees and the main causes of the wastage. It is concluded that the majority of the 20-30-year-old lost employees are in the majority. The turnover rate of unmarried workers is higher than that of married workers, and the turnover rate of migrant workers is higher than that of local households. The effect of working hours in X department stores on the turnover of guide buyers is not obvious, and the reasons for the loss are salary and treatment respectively in the order of loss. Seek better development opportunities, communication barriers, lack of cultural activities, etc. Finally, starting from the main reasons of the loss of purchasing guides, this paper proposes to perfect the existing salary mechanism according to the theory and method of human resources management, open up the internal promotion channels, build a platform for the development of employees, and expand the communication channels. To promote multi-dimensional communication space, strengthen the construction of cultural activities, improve the recruitment mechanism, recruit talents, reserve excellent strength and other corresponding improvement measures and concrete measures to contribute to the implementation of strategic human resources management in X department stores.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F721.7
本文编号：2447088
[Abstract]:Shopping malls are like battlefields, and the main fighting power in the middle is always-people. As the creators with subjective initiative, the success or failure of an enterprise is often between the thoughts of "man". It is conceivable that, as the most important factor of labor, man plays an important role in the process of production and management. Today, due to overcapacity, such as clothing, reduced productivity dividends, human resources structure is facing adjustment, for labor-intensive department stores, purchasing guides are the main force. As the representative of the traditional retail business, the department store has expanded rapidly since the rapid development of the market economy in the 1990s. Up to now, most of the department stores have been struggling to adjust, reform, and transform into the main melody in accordance with the customary thinking. With the imminent need for change, many enterprises focus on the pattern of rectification and reform, ignoring the defects in talent training and enterprise management that have been exposed increasingly in recent years, and the turnover rate of employees, especially purchasing guides, has skyrocketed. At the same time, it is necessary to compete with other service industries for labor resources, resulting in a huge human resource gap in the department store industry within a few years. Based on the characteristics of the purchasing guides, through the existing theoretical basis and combined with the actual situation of the X department store, this paper analyzes the main influencing factors of the turnover of the purchasing guides, and puts forward the corresponding countermeasures and suggestions according to the influence degree of each factor. In order to help enterprises in the major transformation period can have sufficient human resources guarantee, reduce staff turnover rate, so that enterprises in the breakthrough and rebirth of the key link without worry. At the same time, it is also hoped that it can provide some theoretical support and countermeasures for similar enterprises with similar difficulties, and help similar enterprises to step out of the throes of inverted supply and demand of human resources together. X Department Store, as a local department store in Ningbo, Since its founding in 2001, after the initial difficulties of the start-up, the joy of high-speed development, but in the company is brilliant suddenly happened to continue to rent aground, after half a year of negotiations, re-opened at the end of 2009. However, since 2009, the turnover rate of purchasing guides has been increasing year by year. This paper takes the lost guides as the object of study, through the statistics of the number of lost guides in the past five years, and through the questionnaire survey and individual interviews of the lost guides in the past six months. This paper analyzes the influence of the turnover of purchasing guides on enterprises and individuals respectively, and makes statistics and analysis on the demography characteristics of the lost employees and the main causes of the wastage. It is concluded that the majority of the 20-30-year-old lost employees are in the majority. The turnover rate of unmarried workers is higher than that of married workers, and the turnover rate of migrant workers is higher than that of local households. The effect of working hours in X department stores on the turnover of guide buyers is not obvious, and the reasons for the loss are salary and treatment respectively in the order of loss. Seek better development opportunities, communication barriers, lack of cultural activities, etc. Finally, starting from the main reasons of the loss of purchasing guides, this paper proposes to perfect the existing salary mechanism according to the theory and method of human resources management, open up the internal promotion channels, build a platform for the development of employees, and expand the communication channels. To promote multi-dimensional communication space, strengthen the construction of cultural activities, improve the recruitment mechanism, recruit talents, reserve excellent strength and other corresponding improvement measures and concrete measures to contribute to the implementation of strategic human resources management in X department stores.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F721.7
【参考文献】
相关期刊论文 前1条
1 梁静;;降低员工流失率的实证研究[J];科技视界;2012年20期
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