创意广告语言研究
发布时间：2019-04-17 08:56
【摘要】：广告是我们生活中随处可见的,面对消费者的选择和广告市场的激烈竞争,创意在广告制作中显得至关重要,而创意广告语言则是广告的灵魂和生活,直接决定着广告的成败。
[Abstract]:Advertising is everywhere in our life. Facing the choice of consumers and the fierce competition of advertising market, creativity appears to be very important in advertising production, and creative advertising language is the soul and life of advertising, which directly determines the success or failure of advertising.
【作者单位】： 保山学院人文学院;
【分类号】：H136;F713.8
，
本文编号：2459285
[Abstract]:Advertising is everywhere in our life. Facing the choice of consumers and the fierce competition of advertising market, creativity appears to be very important in advertising production, and creative advertising language is the soul and life of advertising, which directly determines the success or failure of advertising.
【作者单位】： 保山学院人文学院;
【分类号】：H136;F713.8
，
本文编号：2459285
本文链接：https://www.wllwen.com/jingjilunwen/guojimaoyilunwen/2459285.html
