连锁零售企业实施E-learning的实践研究

发布时间：2019-06-24 14:06

【摘要】：在全球经济一体化形成与发展的背景下,我国连锁零售企业迎来了崭新的发展机遇。每个企业都希望通过自身的发展实现做大做强,而连锁零售企业也上演了“圈地运动”、“抢滩活动”等快速扩张行为。企业的发展取决于技术、资源、信息、政策等各种因素,但这些因素都需要以人为基础,靠人来执行,人的素质高低直接决定了企业战略是否可以执行并落地。局限于资源投入和地域等条件限制,特别是知识更新速度加快、员工流动性增强,我国的连锁零售企业员工培训不能满足企业所需。通过E-learning技术提供给连锁零售企业员工一种全新的方式进行学习,极大地节省了企业员工培训的资源投入和学习效率。目前E-learning技术已经越来越多地受到连锁零售企业的欢迎,但简单的将E-learning技术应用在企业员工培训,由于培训内容、延续性等多种因素,造成培训效果并不理想。以X公司实施E-learning为研究对象,通过阅读相关文献并分析项目实施过程中的每个环节,探索项目实施后的效果评价和实施E-learning带给我们的启示,为未来其他连锁零售企业更加专业和系统地实施E-learning带来一些帮助。
[Abstract]:In the background of the formation and development of the global economic integration, the chain retail enterprises in our country have a brand-new development opportunity. Each enterprise wants to do a big job through its own development, and the chain retail enterprise also staged rapid expansion behavior such as "circle movement", "the activities of the beach" and so on. The development of the enterprise depends on various factors such as technology, resources, information, policy and so on, but these factors need to be based on the human being, and the quality of the person directly determines whether the enterprise strategy can be executed and landed. It is limited to the limitation of resource investment and region, especially the speed of knowledge update and the enhancement of the mobility of the staff, and the training of the staff of the chain retail enterprises in China cannot meet the requirements of the enterprise. The E-learning technology provides a brand-new way of learning to the employees of the chain-chain retail enterprises, which greatly saves the resource input and the learning efficiency of the company's staff training. At present, the E-learning technology has been more and more popular with the chain retail enterprises, but the application of E-learning technology in the enterprise's staff training is simple, and the training effect is not ideal due to many factors such as the content and the continuity of the training. By reading the relevant literature and analyzing each link in the implementation of the project, the paper probes into the effect evaluation after the implementation of the project and the enlightenment that E-learning brings to us, and brings some help to the more professional and systematic implementation of E-learning for other chain-chain retail enterprises in the future.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F721.7

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