电子商务门户UI/UX策略基于中国消费者的行为
发布时间：2022-02-21 19:31
电子商务入口网站是数字化背景下跨境商务得以实现的要素并且逐渐成为了关键性的销售渠道,供全球各地的公司借以招徕在线客户。公司,特别是零售商的这些触点研究所产生的影响,推动了作为技巧的范式的变革,因为用户界面和用户体验对于电子商务平台的建设、定制和持续促进都对十分必要的。虽然电子商务平台使得公司能够进行跨国售卖。文化会对市场的诸多特异性产生影响,也会对用户在线购物的方式产生影响。在此背景下,本文对现有的对中国电子商务进行的研究实施分析,这些研究大部分都与此类服务的应用有关。同时本文还将对消费者行为的文化层面探究,从不同的角度对这样的应用进行讨论。为对消费者行为进行解释,一项调查对中国和欧洲的电子商务应用状况进行了研究,尝试判定消费者消费过程中最为重要的消费者体验要素。笔者对三个不同群体的观点进行了对比:第一种,生活于中国的中国学生与年轻职员;第二种,两所意大利大学的东方研究学院毕业生;第三种,生活于中国但来自其他不同国家的年轻学生与职员。这些研究的主要观点是社会互动是在中国市场中建立电子商务网站的关键要素。这一趋势在新一代群体中尤为明显,因此对这一发现进行应用能够确保针对中国客户的（?）户...
【文章来源】：北京外国语大学北京市211工程院校教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter 1. Introduction
Chapter 2. Literature Review
2.1 E-commerce and e-tail in China
2.2 UI/UX Cross-cultural studies
2.2.1 Customer Service
2.2.2 Customer Service
2.2.3 Brand Loyalty
2.3 E-Commerce adoption
2.3.1 Consumer behavior in China
2.3.2 Cultural influence in consumer behavior
2.3.3 User Experience strategies
Chapter 3. Details of Research
3.1 Research Purpose
3.2 Theoretical Background
3.2.1 Design thinking
3.2.2 Design frameworks
3.2.3 Customer Journey
3.3 Research Logic
3.4 Research Question and Hypotheses
Chapter 4. Methodology
4.1 Interviews
4.2 Survey
4.3 User research
4.4 User experience comparison
Chapter 5. Data Analysis and Results
5.1 Interviews
5.2 Survey
5.2.1 Descriptive Analysis
5.2.2 One-way ANOVA test
5.2.3 Qualitative Analysis
5.2.4 Factors of customization
5.3 Usability Test Experiment
5.3.1 Collaborative filtering approach
5.3.2 User Interaction
5.4 Recommendations for UI/UX customization
Chapter 6. Conclusions and Limitations
Chapter 7. Our contribution
References
Appendix 1. Cross-cultural Interface Analysis
Appendix 2. Collectivistic Features Analysis
Appendix 3. Web Usability Assessment
Appendix 4. Collaborative Filtering Approach
Appendix 5. Survey
Appendix 6. Interviews
Appendix 7. Usability Test
本文编号：3637910
【文章来源】：北京外国语大学北京市211工程院校教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter 1. Introduction
Chapter 2. Literature Review
2.1 E-commerce and e-tail in China
2.2 UI/UX Cross-cultural studies
2.2.1 Customer Service
2.2.2 Customer Service
2.2.3 Brand Loyalty
2.3 E-Commerce adoption
2.3.1 Consumer behavior in China
2.3.2 Cultural influence in consumer behavior
2.3.3 User Experience strategies
Chapter 3. Details of Research
3.1 Research Purpose
3.2 Theoretical Background
3.2.1 Design thinking
3.2.2 Design frameworks
3.2.3 Customer Journey
3.3 Research Logic
3.4 Research Question and Hypotheses
Chapter 4. Methodology
4.1 Interviews
4.2 Survey
4.3 User research
4.4 User experience comparison
Chapter 5. Data Analysis and Results
5.1 Interviews
5.2 Survey
5.2.1 Descriptive Analysis
5.2.2 One-way ANOVA test
5.2.3 Qualitative Analysis
5.2.4 Factors of customization
5.3 Usability Test Experiment
5.3.1 Collaborative filtering approach
5.3.2 User Interaction
5.4 Recommendations for UI/UX customization
Chapter 6. Conclusions and Limitations
Chapter 7. Our contribution
References
Appendix 1. Cross-cultural Interface Analysis
Appendix 2. Collectivistic Features Analysis
Appendix 3. Web Usability Assessment
Appendix 4. Collaborative Filtering Approach
Appendix 5. Survey
Appendix 6. Interviews
Appendix 7. Usability Test
本文编号：3637910
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