N银行员工满意度调查与实证分析

发布时间：2017-12-28 00:00

本文关键词：N银行员工满意度调查与实证分析　出处：《苏州大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着金融改革的进一步深入,新常态下,银行业面临利差缩小、不良率升高、市场竞争激烈等问题。如何才能更好地提高银行的竞争力是摆在银行管理者面前的一个重要课题。作为服务业,银行的市场开拓、客户维护、软硬件运行都需要敬业的员工。对员工管理太严格,容易让员工压力大、抱怨多,可能导致员工流失;对员工管理太松,又会导致整体服务能力差、在市场上竞争力不足、员工收入不高,也可能造成员工流失。因此,兼顾员工管理强度与员工流失之间的平衡,更好地调动员工的工作积极性和主观能动性从而提高银行的竞争力,是银行管理者制定管理措施的最终目的。本文以N银行为研究对象,从N银行的实际需求出发,设计了员工满意度测评指标体系,并通过问卷调查、员工访谈等形式,了解该行员工满意度现状,找出目前满意度较高和较低的员工背景特征。通过主成分分析、回归分析等分析方法,构建总体满意度与满意度指标的回归模型,找出影响N银行员工满意度的要素。最后,根据分析结果及相关理论,提出改善N银行员工满意度的有可操作性的管理建议。
[Abstract]:With the further deepening of the financial reform, the banking industry is faced with the problems of narrowing the margin, increasing the bad rate, and the fierce market competition under the new normal condition. How to improve the competitiveness of the bank is an important issue in front of the bank managers. As a service industry, the market development of the bank, the maintenance of customers and the operation of hardware and software all need employees. Too strict on the staff management, staff pressure, easy to complain, may lead to employee turnover; staff management is too loose, will lead to the overall service ability is poor, lack of competitiveness in the market, employee income is not high, can also cause loss of employees. Therefore, considering the balance between staff management strength and employee turnover, better mobilizing the enthusiasm and initiative of employees and improving the competitiveness of banks is the ultimate goal of bank managers to formulate management measures. Taking N bank as the research object, starting from the actual needs of N bank, this paper designs an index system of employee satisfaction evaluation, and through questionnaires, employee interviews and other forms, we find out the status quo of employee satisfaction in the bank, and find out the current employee satisfaction characteristics. Through principal component analysis, regression analysis and other analysis methods, we build a regression model of overall satisfaction and satisfaction index to find out the factors that affect N bank employee satisfaction. Finally, based on the analysis results and related theories, this paper puts forward some operable management suggestions to improve the employee satisfaction of N banks.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272.92;F832.33

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