宁夏A县农村信用合作联社营销人员激励机制优化研究

发布时间：2018-01-07 04:18

本文关键词：宁夏A县农村信用合作联社营销人员激励机制优化研究　出处：《宁夏大学》2017年硕士论文　论文类型：学位论文

【摘要】：农村信用合作联社是经营货币的区域性金融机构,它是支撑新农村发展建设、服务“三农”的中坚力量,农村信用合作联社通过市场营销开展信贷业务,其运行宗旨是服务“三农”和支持县域经济。对于农村信用合作联社来说,人力资源是其核心竞争力的组成部分,营销人员为企业创造了直接价值,是股份制商业银行人力资源管理的重点内容。因此,研究农村信用合作联社营销人员激励机制的设计与优化有十分重要的理论和现实意义。当前,我国农村信用合作联社普遍存在营销人员激励不足,激励方式单一化等问题。本文关注的主要问题是如何进一步完善营销人员的人力资源管理工作,即营销人员激励机制的优化设计。论文第一章介绍了本论文的研究背景、目的、意义,对相关研究文献进行了回顾,并描述了论文采取的研究方法、内容安排以及主要创新点。第二章介绍了农村信用合作联社、营销人员、激励三个基本概念和常见的激励理论,并阐述了激励机制的内涵与激励机制的设计原则,为后续研究做了坚实的理论铺垫。第三章在介绍了 A县农村信用合作联社及联社营销人员基本情况后,调查分析了联社营销人员对激励方式的需求以及对现存激励方式的满意程度。第四章从薪资分配、福利、岗位设置、正负激励、员工发展等方面阐述了A县农村信用合作联社营销人员激励机制存在的问题,并对深刻剖析了营销人员激励扭曲的原因。第五章针对前文的分析提出了建立有效激励机制的基本原则,并从薪酬、福利、内在激励机制三个方面提出了激励机制的优化设计方案。本文旨在对农村信用合作联社营销人员的激励问题进行研究和探索,为完善我国农村信用合作联社营销人员激励机制设计提供参考,也为人力资源管理体系研究提供新视角。
[Abstract]:The rural credit cooperative union is a regional financial institutions operating currency, it is the support of new rural construction, the backbone service "three agriculture", the rural credit cooperative union to carry out credit business through marketing, its purpose is to serve the "three rural" and support the county's economy. The rural credit cooperative Union, human resources part of the core competitiveness, marketing personnel directly create value for the enterprise, is the key content of joint-stock commercial banks human resources management. Therefore, there are important theoretical and practical significance to design the incentive mechanism of rural credit cooperative marketing and optimization. At present, China's rural credit cooperatives lack of marketing staff motivation, incentive approaches and other issues. The main problem of this concern is how to further improve the marketing personnel's human resources management. For the optimization design of marketing personnel incentive mechanism. The first chapter introduces the research background, the purpose, significance, the related literature review, the research methods and description, content arrangement and main points of innovation. The second chapter introduces the rural credit cooperatives, marketing staff, incentive three basic concepts and common incentive theory, and expounds the design principles and content of incentive mechanism of incentive mechanism, the solid theoretical groundwork for further study. The third chapter introduces the basic situation of A County Rural Credit Cooperatives and joint agency marketing personnel, the investigation and analysis of the demand for the union marketing incentives personnel and the degree of satisfaction with the existing incentive methods. In the fourth chapter, from the distribution of salary, welfare, job settings, positive and negative incentive, employee development, elaborated the A County Rural Credit Cooperative Union agency marketing personnel The problems existing in the incentive mechanism, and to analyze the reasons of marketing personnel incentive distortion. In the fifth chapter, according to the previous analysis, this paper puts forward the basic principles of establishing an effective incentive mechanism, and from the salary, welfare, three aspects of internal incentive mechanism is proposed to optimize the incentive mechanism design. This paper aims to study and explore the incentive problem the rural credit cooperatives to improve the marketing personnel, provide the reference for the design of the incentive mechanism of China's rural credit cooperative marketing personnel, also provide a new perspective for the study of human resources management system.

【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F832.35

【参考文献】