兴业银行泉州分行网点员工的激励改进措施与实施效果评价

发布时间：2018-01-08 05:16

本文关键词：兴业银行泉州分行网点员工的激励改进措施与实施效果评价　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着银行业的迅速发展,银行的整体经营环境也在不断改变。从外部环境来看,目前银行业面临着巨大的挑战,包括利率市场化的推进、同行业之间竞争的升级、互联网金融的冲击以及经济结构调整引发的不良贷款率升高等等。从内部环境来看,银行的物理网点运营的成本居高不下,与此同时,电子银行的方便快捷,使得银行网点能接触到的客户群体越来越有限。内外部环境带来的压力不断地促使整个行业要做出全新的改革和转型,如何提高网点的效能、更加有效的激励网点员工成为了每个银行关注的重点。目前来看,商业银行的网点员工的工作主动性长期受到激励机制的影响。如果银行网点员工长期缺乏积极工作的态度,必然会使得银行失去竞争力、客户满意度以及实际的经济效益,因此当务之急是找到符合银行发展并且行之有效的激励模式。本文以兴业银行泉州分行为研究对象,运用相关的激励理论进行研究,试图从员工的管理与考核、网点员工的培训、绩效考核以及企业文化建设方面归纳目前泉州分行对网点员工激励现状以及激励机制上存在的不足之处,且结合了近年来国内外银行在网点员工激励方面的先进经验,从这四个方面提出了针对兴业银行泉州分行网点员工激励的优化建议。最后,选择了兴业银行泉州分行网点中具有代表性的Z网点,通过在Z网点执行了部分激励员工的新方案并进行实际效果分析,希望能够通过对实际落地方案的分析研究来找到能够在兴业银行泉州分行网点广泛适用的员工激励方法。
[Abstract]:In recent years, with the rapid development of the banking industry, the overall business environment of the banks are also constantly changing. From the external environment, the banking industry is facing enormous challenges, including the interest rate market to promote competition between the same industry upgrade, causing the financial impact of the Internet and the adjustment of the economic structure of the non-performing loan ratio increased. From the point of view of the internal environment of the bank's physical outlets operating costs remain high, at the same time, the electronic banking is convenient, the bank can come into contact with the customers. With more and more limited to internal and external environmental pressures continue to push the industry to make the reform and transformation of new, how to improve the network performance, network staff incentive more effectively has become the focus of every bank pays attention to. Now, by the long-term commercial bank network staff initiative effect of incentive mechanism If the long-term lack of positive work of bank staff's attitude, will make banks lose competitiveness, customer satisfaction and the actual economic benefits, it is in line with the bank development and a pressing matter of the moment to find effective incentive mode. In this paper, the Industrial Bank Quanzhou branch as the research object, using relevant incentive theory to conduct the research, attempts from the management and assessment of employees the outlets, staff training, performance evaluation and corporate culture construction summarized the current Quanzhou branch of the existing incentive and incentive mechanism on network staff insufficiency, and combined with the bank's incentive at home and abroad in recent years the advanced experience in the network of employees, from the four aspects puts forward suggestions to optimize the Industrial Bank Quanzhou branch dot of employee motivation. Finally, choose the Z network of Quanzhou branch of industrial bank outlets in the representative, through Through the implementation of some new incentive schemes for employees at Z network and analyzing the actual effect, we hope that we can find the employee motivation method that can be widely applied in the Quanzhou branch of Xingye Bank through the analysis and research of the actual landing plan.

【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.33

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