为争夺客户而战:传统银行如何应对互联网金融挑战

发布时间：2018-06-12 06:49

本文选题：传统银行 + 客户管理　；参考：《新金融》2017年01期

【摘要】：全球银行业新的局面正在形成,数字化技术正在侵蚀银行业务和市场份额,重构客户关系,重点是银行最注重的中间业务收入。随着数字化变革的提速,银行将被卷入一场客户争夺战。如何与互联网企业合作竞争,维护客户关系将成为银行业未来思考的重要主题。未来银行必须向金融科技和互联网巨头的核心竞争力发起挑战,以客户需求为核心提供便捷、贴心的客户体验,同时通过数字化改造逐步将自身转型成为行动敏捷的低成本竞争者,从根本上赢回客户。
[Abstract]:A new global banking situation is taking shape, with digital technology eroding banking and market share, refactoring customer relationships, and focusing on the bank's most focused intermediate income. As the digital revolution accelerates, banks will be embroiled in a customer battle. How to cooperate and compete with Internet enterprises and maintain customer relationship will become an important topic in the future of banking industry. In the future, banks must challenge the core competitiveness of financial technology and Internet giants, taking customer needs as the core to provide a convenient and intimate customer experience. At the same time, the digital transformation will gradually transform itself into an agile low-cost competitors, fundamentally win back customers.
【作者单位】：麦肯锡咨询公司;麦肯锡;
【分类号】：F713.36;F831

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