中国银行济南分行自助银行选址布局研究
发布时间：2018-11-09 21:35
【摘要】：自助银行是为满足公众对金融服务的需求在银行营业网点以外地区设置的自助存取和办理业务的银行设备,相对于在行式自助柜员机有很多优点,已成为商业银行重要的发展方向。但目前中国银行在济南市一些城区和街道的自助银行分布并不十分合理,有些区域自助银行分布密度过大,存在资源浪费现象;而有些区域分布不足,甚至是空白,无法更好服务客户,创造效益。如何科学合理的选址布局自助银行成为亟待解决的问题。本文通过分析影响离行式自助银行选址布局的五大因素:人口状况、城市设施状况、地形地势、竞争状况和交通条件,来研究中国银行在济南市特定城区和街道的自助银行的选址问题。首先收集备选地址五个因素的一手数据并进行分析,并在此基础上用专家打分法得出各因素的权重,然后用模糊综合评价法进行分析,从中得出最优选址布局方案。本文为该项研究给出了详细分析。论文主要内容共分为五部分:第一,概述自助银行网点选址研究的背景及意义。第二,选址方法及影响因素;第三,具体选址调查与分析。第四,一具体自助银行选址为例研究详细的选址过程。最后,对确定的选址进行评价以及整体回顾并总结。
[Abstract]:Self-service banks are banking equipment set up outside banking outlets to meet the needs of the public for financial services. They have many advantages over in-line self-service teller machines. Commercial banks have become an important direction of development. However, the distribution of self-help banks in some urban areas and streets of Jinan City is not very reasonable at present. In some regions, the distribution density of self-help banks is too high, and there is a phenomenon of waste of resources. And some regional distribution is insufficient, even blank, unable to better serve the customer, creates the benefit. How to locate and distribute self-service bank scientifically and reasonably becomes an urgent problem to be solved. This paper analyzes five factors that influence the location and layout of off-line self-help banks: population, urban facilities, topography, competition and traffic conditions. To study the location of Bank of China in Jinan City in particular urban areas and streets of self-help banks. Firstly, the primary data of five factors of alternative address are collected and analyzed, and on this basis, the weight of each factor is obtained by expert scoring method, and then the fuzzy comprehensive evaluation method is used to analyze, and the optimal location layout scheme is obtained from it. This paper gives a detailed analysis of this study. The main content of this paper is divided into five parts: first, the background and significance of self-service bank site selection are summarized. Second, site selection method and influencing factors; third, specific site selection investigation and analysis. Fourth, a specific self-help bank location for example to study the detailed location process. Finally, the location of the determined evaluation and overall review and summary.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.2
本文编号：2321619
[Abstract]:Self-service banks are banking equipment set up outside banking outlets to meet the needs of the public for financial services. They have many advantages over in-line self-service teller machines. Commercial banks have become an important direction of development. However, the distribution of self-help banks in some urban areas and streets of Jinan City is not very reasonable at present. In some regions, the distribution density of self-help banks is too high, and there is a phenomenon of waste of resources. And some regional distribution is insufficient, even blank, unable to better serve the customer, creates the benefit. How to locate and distribute self-service bank scientifically and reasonably becomes an urgent problem to be solved. This paper analyzes five factors that influence the location and layout of off-line self-help banks: population, urban facilities, topography, competition and traffic conditions. To study the location of Bank of China in Jinan City in particular urban areas and streets of self-help banks. Firstly, the primary data of five factors of alternative address are collected and analyzed, and on this basis, the weight of each factor is obtained by expert scoring method, and then the fuzzy comprehensive evaluation method is used to analyze, and the optimal location layout scheme is obtained from it. This paper gives a detailed analysis of this study. The main content of this paper is divided into five parts: first, the background and significance of self-service bank site selection are summarized. Second, site selection method and influencing factors; third, specific site selection investigation and analysis. Fourth, a specific self-help bank location for example to study the detailed location process. Finally, the location of the determined evaluation and overall review and summary.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.2
【参考文献】
相关期刊论文 前10条
1 李气宁;;商业银行运营与管理制度的研究[J];企业导报;2013年11期
2 李瑞红;;关于我国商业银行零售网点和自助设备选址管理的几点思考[J];中国信用卡;2012年06期
3 宗少俊;周明;孔新荣;张绍峰;;我国大型商业银行运营管理体系建设研究[J];农村金融研究;2011年09期
4 王立秀;段昕;高宏波;;基于AHP和因次分析法的工厂选址应用研究[J];淮阴工学院学报;2011年03期
5 谢晨冰;刘丽芳;;银行运营机制改革提升的三四四构成[J];金融管理与研究;2011年05期
6 周党明;;银行自助业务的现状和发展趋势分析[J];华南金融电脑;2010年10期
7 蔡宁伟;;中国ATM布设选址现状、问题和对策分析[J];中国金融电脑;2010年08期
8 杨晓东;常文利;;新型村镇银行运营优势与突出问题研究[J];兰州学刊;2010年07期
9 徐灼;;基于层次分析法的银行选址问题探讨[J];商品与质量;2010年S5期
10 李晓健;;国外乡村银行运营的经验及启示[J];广西社会科学;2009年11期
相关硕士学位论文 前3条
1 钟茜;乌鲁木齐市建设银行自助银行选址布局研究[D];新疆大学;2014年
2 赵伟;QDAA银行柜台业务运营模式优化研究[D];吉林大学;2011年
3 顾萌;基于城市密度分析下的金融网点布局研究[D];东北师范大学;2009年
，本文编号：2321619
本文链接：https://www.wllwen.com/jingjilunwen/huobiyinxinglunwen/2321619.html
