消费心理学视角下的舟山海岛旅游度假村开发

发布时间：2018-03-06 06:06

本文选题：消费心理学　切入点：海岛　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放以后,我国在世界舞台上的地位不断提升,人们生活水平有了显著的提高,GDP稳步上升,人们的物质生活水平得到了很大改善。尤其是近几年来,国民人均收入提高、福利保险制度的完善,全方位地体现出经济发展的成果。在物质生活得到相对保障的前提下人们对满足自身精神生活、追求个人价值实现等方面有了更高的要求,休闲运动、户外拓展等活动不断受到追捧,休闲旅游市场一派欣欣向荣局面。为舟山的休闲旅游市场的发展提供了契机。海岛是一个特殊的地域单元,拥有其特有的发展模式和路径。近年来,随着新媒体技术的发展,越来越多的无名海岛展现在人们的面前,它们凭借着特有的地理环境吸引着外界越来越多的人将目光投向那些未曾被开发的海岛。舟山市作为全国唯一一个岛屿地级市,全市拥有1390多个岛屿,其海岛特点具有代表性。其休闲旅游产品得到了国内外游客的一致好评,这也为舟山市发展海岛旅游度假村提供了先决条件。旅游度假村是现代旅游产业高度发达的产物之一,是旅游业中不可或缺的重要成分之一,在现今竞争激烈的旅游产业中扮演着日益明显的显著地位。本文,笔者立足于消费心理学等相关理论的基础上,以舟山海岛旅游度假村为研究对象,运用了科学的文献收集法、问卷调查法、实证分析法、统计分析法和比较法等有关研究方法,综合归纳了国内外对其的研究相关资料和文献。
[Abstract]:Since the reform and opening up, our country's status on the world stage has been continuously raised, people's living standards have increased steadily, and people's material living standards have been greatly improved. In particular, in recent years, the per capita income of the people has increased. The perfection of the welfare insurance system reflects the fruits of economic development in all directions. People have higher requirements for satisfying their own spiritual life and pursuing the realization of personal value under the premise of relatively guaranteed material life, leisure sports, etc. Outdoor development and other activities have been sought after, and the leisure tourism market is thriving. It provides an opportunity for the development of the leisure tourism market in Zhoushan. The island is a special regional unit. In recent years, with the development of new media technology, more and more nameless islands appear in front of people. With their unique geographical environment, they attract more and more people to look at the undeveloped islands. Zhoushan, the only prefecture-level city in the country, has more than 1,390 islands. The characteristics of its island are representative, and its leisure tourism products are well received by tourists at home and abroad, which also provide a prerequisite for the development of island tourist resorts in Zhoushan City, which is one of the products of the highly developed modern tourism industry. Is one of the indispensable important components in the tourism industry, which plays an increasingly prominent role in today's competitive tourism industry. In this paper, the author based on consumer psychology and other related theories, Taking Zhoushan Island tourist Resort as the research object, using scientific literature collection method, questionnaire survey method, empirical analysis method, statistical analysis method and comparative method and other related research methods. The related materials and literature about the research at home and abroad are summarized synthetically.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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