基于动态SSM的山东省入境旅游客源市场研究

发布时间：2018-03-29 19:18

本文选题：山东省　切入点：入境旅游市场　出处：《山东师范大学》2017年硕士论文

【摘要】：随着中国旅游业的快速迅猛发展以及国际地位的日益提高,近年来世界各国到中国旅游的旅客人数越来越多,并且根据国家相关统计部门统计的结果显示,中国已经是世界上最重要的旅游目的地之一,而且据估计,中国到2020年将会成为世界上排名位于第一的旅游目的地国家。在中国旅游业快速发展的趋势下,对入境旅游进行研究已经成为许多学者的研究热点,尤其是对入境旅游市场的研究。因为入境旅游市场发展情况可以作为一个重要指标用来衡量一个国家或者地区旅游经济实力的强弱,与此同时,它可以反映一个国家或者地区国际影响力的大小以及旅游业的发展水平,是向世界各国旅游者展示中国旅游形象的一个非常重要的途径。山东省作为中国的一个旅游大省,其地理位置较为优越,旅游资源众多,入境旅游的发展势头良好,在全国一直占据重要地位,但与其它省市相比,山东省入境旅游还存在着很大差距,这与山东省这样的旅游业大省,同时也是旅游资源大省的实际情况极其不相称。这表明目前山东省旅游对外开放的程度较弱,国际化接轨的水平较低,入境旅游市场的发展还不够完善,不够成熟,在未来的发展过程中,其入境旅游市场还有很大的发展空间和潜力。因此,本文选择山东省作为研究对象,并创新性地提出使用动态SSM模型,对其近10年来的入境旅游市场发展情况进行研究分析,希望能够对山东省未来入境旅游市场的发展提供指导和借鉴。本文研究工作主要可以分为以下几个部分:第一部分:首先,本文分别从客源市场研究的必要性、中国入境旅游的发展情况、山东省入境旅游的发展情况三个角度简要讲述了本文的研究背景。然后,阐述了本文对山东省入境旅游进行研究的理论意义以及现实意义。最后,介绍了本文的研究方法以及技术路线,此部分主要是对论文选题的介绍和对论文整体研究框架的构建,为接下来的研究奠定基础。第二部分:此部分主要对国内外的研究文献进行整理,分别分析和梳理了国内对客源市场研究的文献以及国外对客源市场研究的文献。尤其是在对入境旅游的市场研究方面,对目前国内入境旅游市场的研究特点以及近些年来山东省在入境旅游市场方面取得的成果和进展进行了总结。第三部分:此部分主要对近些年常用的入境旅游市场研究方法进行介绍,尤其对SSM方法进行了详细的介绍,包括它的基本原理和模型构建。通过对各种研究方法优缺点的比较,本文在传统SSM方法的基础上进行动态改进,加入时间变量,使之成为动态研究模型,并作为本文最终使用的方法。第四部分:此部分首先利用改进的SSM方法,分别从市场份额、市场结构和市场竞争力三个方面对山东省的入境旅游市场进行了总体和动态评价。与此同时,对山东省近10年来入境旅游发展的情况以及市场特点进行分析和总结。最后,在对山东省入境旅游市场进行详细分析的基础上,将山东省的入境旅游市场分为优势市场、朝阳市场、待开发市场以及衰退市场四类。第五部分:根据山东省入境旅游市场的发展情况和分类情况,分别从整体市场和细分市场两个角度为山东省入境旅游的发展提供了总体开发策略和细分市场开发策略。第六部分:结论与展望。这部分总结了对山东省入境旅游市场进行研究取得的成果,分析了本文研究成果中存在的创新点与不足,并对后续的研究工作提出了展望。
[Abstract]:With the rapid development of tourism Chinese and rising international status, in recent years in the world to Chinese tourist number more and more, and according to the relevant national statistics department statistics show that Chinese is one of the most important tourist destinations in the world, and it is estimated that Chinese become the world ranking first the tourism destination country by 2020 will. In the rapid development of China tourism trend, inbound tourism research has become a hot research topic of many scholars, especially the research on the inbound tourism market. Because the development of inbound tourism market is weak, an important indicator to measure a country or region tourism economic strength at the same time, it can reflect the development level of the international influence of a country or region as well as the size of the tourism industry, is to the world The tourists show a very important way to China tourism image. Shandong province is a major tourism province Chinese, its location is excellent, many tourism resources, the good momentum of development of inbound tourism in the country, occupies an important position, but compared with other provinces, Shandong province inbound tourism still exist the big gap between Shandong Province and the tourism province, is not commensurate with the actual situation but also the tourism resources in the province. This indicates that the current Shandong Province Tourism opening degree is weak, the low level of internationalization, the development of inbound tourism market is still not perfect, not mature enough, in the future development process the inbound tourism market, there is still much room for development and potential. Therefore, this paper chooses Shandong Province as the research object, and proposes the use of dynamic SSM model for nearly 10 years in The development of outbound tourism market research and analysis, hoping to provide guidance and reference for the future development of Shandong province inbound tourism market. The main work of this paper can be divided into the following parts: the first part: firstly, this paper respectively from the necessity of the development of the tourist market, inbound tourism China, three aspects of development of Shandong inbound tourism briefly presents the research background of this paper. Then, expounds the theoretical significance of this research on inbound tourism in Shandong province and the practical significance. Finally, introduces the methods of research and technical route, this part is mainly on the topics of introduction and research framework of the overall construction, lay the foundation for the next research. The second part: this part mainly studies the domestic and foreign literature collation, analyze and sort out the domestic research on the tourism market The literature on the tourism market and the foreign research literature. Especially in the market of inbound tourism, studying the features of current domestic tourism market in recent years, the achievements and progress made in Shandong province inbound tourism market was summarized. The third part: this part mainly introduces the common inbound tourism market research methods, especially for the SSM method are introduced in detail, including the construction of the basic principle and model of it. By comparing the advantages and disadvantages of various research methods, this paper carried out the dynamic improvement based on the traditional SSM method, adding the time variable, making dynamic model, and finally use the method as fourth part: this part by using the modified SSM method, respectively, from the three aspects of market share, market structure and market competitiveness of inbound tourism in Shandong Province The travel market of the overall and dynamic evaluation. At the same time, for the past 10 years in Shandong province inbound tourism development situation and market characteristics were analyzed and summarized. Finally, the detailed analysis of the inbound tourism market in Shandong Province, Shandong province inbound tourism market is divided into market advantage, Chaoyang market to be developed four types of markets and declining markets. The fifth part: according to the development of inbound tourism market of Shandong province and the classification, respectively for the development of inbound tourism in Shandong province from two aspects of the overall market and the market segment provides the overall development strategy and market development strategy. The sixth part: conclusion and prospect. This part summarizes the research the achievements of the inbound tourism market in Shandong Province, analyzes the existing research results in the innovation and deficiencies, and put forward the prospect of further research.

【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】