基于体育赛事视域下的城市竞争力发展策略研究

发布时间：2018-05-23 21:52

本文选题：体育赛事 + 城市竞争力　；参考：《郑州大学》2016年硕士论文

【摘要】：2015年国务院发布《关于加快体育产业促进体育消费的若干意见》指出,国家体育总局将简政放权,积极推进体育赛事产业的快速发展,取消商业性和群众性体育赛事活动审批,加强政府引导,鼓励民间团体举办体育赛事,在很大程度上提高了城市承办体育赛事的热情,为城市积极承办体育赛事提供了政策支持。体育赛事的举办成为促进城市发展的绿色发展动力,举办体育赛事不仅提高了承办体育赛事城市的经济因素方面的发展,而且促进了承办体育赛事城市非经济因素方面的发展,提高了城市的竞争力。本文立足于我国的基本国情,基于城市国际化的需求,根据体育管理、体育经济、体育市场营销、体育产业等学科的相关原理,以基于体育赛事视域下的城市竞争力的发展策略为研究对象,综合运用文献资料法、调查访谈法、定量、定性分析法、模型方法、数理统计法等研究方法对体育赛事和城市竞争力的关系进行研究,研究结果如下:体育赛事对城市的经济因素和非经济因素均有正相关的影响,城市承办体育赛事能够显著提高本城市的竞争力。体育赛事对城市经济因素的影响表现在提高城市经济活性、增加人民的就业机会、加快城市旅游业发展、优化城市产业结构。体育赛事对城市非经济因素的影响表现在体育赛事能够促进城市基础设施的完善、提高居民素质、提升居民心理收入、推动城市体育发展、提高城市知名度、提高城市文化软实力。城市举办体育赛事过程中存在的问题是增加了举办城市的经济负担、夸大体育赛事对承办城市的影响、参加赛事组织工作人力过多、赛后体育场馆利用率低、缺乏体育赛事管理人才、赛事品牌营销策略落后。体育赛事促进城市竞争力的策略是体育赛事与城市发展战略相符合、打造城市体育赛事品牌、建设可持续利用的体育场馆赛事资源、加强风险评估管理、加强城市之间的交流。
[Abstract]:In 2015, the State Council issued several opinions on speeding up the sports industry to promote sports consumption. It pointed out that the State Administration of Sports will simplify the administration of power, actively promote the rapid development of the sports industry, and cancel the examination and approval of commercial and mass sports events. Strengthening the guidance of the government and encouraging non-governmental organizations to hold sports events, to a large extent, has raised the enthusiasm of the city to host sports events, and provided policy support for cities to actively host sports events. The holding of sports events has become the green motive force to promote the development of the city. The holding of sports events not only improves the development of the economic factors of the city hosting sports events, but also promotes the development of the non-economic factors of the cities hosting sports events. Improved the competitiveness of the city. This article is based on the basic national conditions of our country, based on the demand of city internationalization, according to the relevant principles of sports management, sports economy, sports marketing, sports industry and so on. This paper takes the development strategy of city competitiveness based on sports events as the research object, synthetically uses the literature method, the investigation interview method, the quantitative analysis method, the qualitative analysis method, the model method. Mathematical statistics and other research methods are used to study the relationship between sports events and city competitiveness. The results are as follows: sports events have a positive correlation with the economic and non-economic factors of the city. City hosting sports events can significantly improve the competitiveness of the city. The influence of sports events on urban economic factors lies in improving the economic activity of the city, increasing the employment opportunities of the people, speeding up the development of urban tourism, and optimizing the urban industrial structure. The influence of sports events on urban non-economic factors is that sports events can promote the improvement of urban infrastructure, improve the quality of residents, enhance the psychological income of residents, promote the development of urban sports, and enhance the popularity of cities. Improve the soft power of urban culture. The problems existing in the process of holding sports events in cities are to increase the economic burden of the host cities, to exaggerate the influence of sports events on the host cities, to participate in the organization of sports events with too much manpower, and to reduce the utilization rate of sports venues after the games. Lack of sports event management personnel, the event brand marketing strategy behind. The strategy to promote the city competitiveness of sports events is to match sports events with urban development strategies, to build the brand of urban sports events, to build sustainable utilization of stadiums and gymnasiums, to strengthen the risk assessment management, and to strengthen the communication between cities.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G80-05

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