广州市居民绿色消费行为的影响因素研究

发布时间：2018-06-13 10:44

本文选题：绿色消费 + 绿色需求　；参考：《华南理工大学》2016年硕士论文

【摘要】：我国人口众多,资源匮乏,环境承载力有限。随着环境生态危机的加深与人类消费观念、消费需求的变化,绿色消费这一全新的消费理念和生活模式应运而生。与传统的消费观相比,绿色消费是基于人类社会在发展过程中造成的资源浪费、生态环境严重破坏等问题的出现而提出的一种新的消费方式,它把人类的消费纳入生态系统之中,接受生态环境系统对人类消费的约束,使之与生态系统协调,是可持续发展思想在消费领域的具体体现。我国经济发展已步入新常态,是消费拉动经济作用明显增强的重要阶段,消费作为有效配置社会资源的重要依托和拉动经济增长的根本动力,不仅要适应新常态,还要引领新常态。绿色消费具有巨大发展空间和潜力。促进绿色消费,既是对中华民族勤俭节约传统美德的传承、又是弘扬社会主义核心价值观的重要体现,同时也是顺应消费升级趋势、推动供给侧结构改革、培育新的经济增长点的重要方式,更是缓解环境资源压力、建设生态文明中国的现实需要。广州作为改革开放的前沿阵地同时也是我国的我国华南地区的国家中心城市,2015年广州GDP仅次于上海和北京,连续27年保持全国第三的位置。当前,无论是国家和广东省实现生态文明发展战略的要求,还是广州市自身经济的可持续发展都迫切要求广州要转变经济增长方式,发展绿色消费。居民的绿色消费是生态文明发展战略的一个重要环节,以绿色消费带动绿色供给可以实现绿色发展的良性循环。因此在生态文明建设背景下,探索推行居民绿色消费的路径对广州市具有十分重要的意义。本文在综合国内外学者研究的基础上,结合绿色消费分析模型,分析各要素的度量维度和指标。在变量度量上遵循一致性和提取突显制度原则,结合问卷调研结果设计正式问卷。论文以绿色费情况进行实证研究。综合应用描述性分析、相关分析对假设进行验证,得出了一些新结论。其次,对研究模型进行实证检验。第一,设计调查问卷并通过前测分析对问项进行筛选,形成最终问卷;第二,对收集的数据进行描述性统计分析和信度、相关性分析模型进行验证,找出影响绿色消费的关键因素。所以本研究提出的模型和结论可以帮助决策者寻找绿色消费行为的关键因素和路径,为制定更好的政策提供分析工具和理论依据。
[Abstract]:China has a large population, scarce resources and limited environmental carrying capacity. With the deepening of the environmental ecological crisis and the change of human consumption concept and consumption demand, green consumption has emerged as the times require. Compared with the traditional concept of consumption, green consumption is a new consumption mode based on the problems of waste of resources and serious destruction of ecological environment caused by the development of human society. It brings the human consumption into the ecosystem, accepts the restriction of the ecological system to the human consumption, and makes it coordinate with the ecosystem. It is the concrete embodiment of the sustainable development thought in the field of consumption. China's economic development has entered a new normal and is an important stage in which the role of consumption-led economy is obviously enhanced. Consumption, as an important support for the effective allocation of social resources and a fundamental motive force for stimulating economic growth, should not only adapt to the new normal, but also promote the development of the economy. And lead to a new normal. Green consumption has huge development space and potential. Promoting green consumption is not only a heritage of the traditional virtues of thrift and thrift of the Chinese nation, but also an important embodiment of carrying forward the core values of socialism. At the same time, it is also in keeping with the trend of consumption upgrading and promoting supply-side structural reform. The important way to cultivate new economic growth point is to relieve the pressure of environment and resources and to build ecological civilization in China. Guangzhou, as the front position of reform and opening up, is also the national central city of South China in China. In 2015, Guangzhou GDP is second only to Shanghai and Beijing, keeping the third position in the whole country for 27 years in a row. At present, whether it is the request of the country and Guangdong province to realize the development strategy of ecological civilization, or the sustainable development of Guangzhou's own economy, it is urgent for Guangzhou to change the mode of economic growth and develop green consumption. The green consumption of residents is an important link in the development strategy of ecological civilization. Green consumption can drive the green supply to realize the virtuous circle of green development. Therefore, under the background of ecological civilization construction, it is of great significance for Guangzhou to explore the path of promoting green consumption. On the basis of synthesizing the domestic and foreign scholars' research and combining with the green consumption analysis model, this paper analyzes the measurement dimensions and indicators of each element. According to the principle of consistency and extraction salience system, the formal questionnaire is designed based on the results of questionnaire survey. The paper carries on the empirical research with the green fee situation. Applying descriptive analysis and correlation analysis to verify the hypothesis, some new conclusions are obtained. Secondly, the research model is tested empirically. First, design the questionnaire and screen the questions through pre-test analysis to form the final questionnaire; second, the data collected for descriptive statistical analysis and reliability, correlation analysis model to verify, Find out the key factors that affect green consumption. Therefore, the model and conclusion of this study can help decision makers to find the key factors and paths of green consumption behavior, and provide analysis tools and theoretical basis for making better policies.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：X24;F126.1

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