英文公司简介的体裁结构和态度资源研究
发布时间：2019-03-11 11:23
【摘要】：经济一体化进程的加快发展,世界经济联系越来越紧密,我国企业加大了对海外市场的投资,部分公司产品已延伸至国外。面对着海外市场的激烈竞争,公司简介,作为公司和客户交流的重要媒介,在吸引客户方面起着极其重要的角色。然而,国内外许多学者主要从语言,翻译和跨文化的角度对公司简介进行研究,但对公司简介体裁的宏观结构和人际意义构建的研究仍然很少。本文选取2015年财富世界500强公司简介中的50篇,建立一个小型语料库。作者依据Bhatia(1993)的Promotion Letters analysis Model和Martin(2005)评价理论中的态度资源理论分析语料库中的50篇文章。首先对这50篇英文简介语步进行划分,并统计语步在简介中的出现频率。然后将统计公司简介每个语步中态度资源的出现次数,并分析态度资源在各语步中的实现方式。本研究回答了三个主要问题:(1)英文公司简介的体裁结构是什么?(2)英文公司简介中的态度资源有哪些?(3)这些态度资源在英文公司简介的各语步中是怎样分布的呢?研究发现,在宏观层面,公司简介体裁结构中共出现六个语步,其中语步一Introducing Background Information和语步二Offering Products or Services是必要语步。在选择性语步中,语步三Establishing Credibility的出现频率远远高于语步四Social Responsibilities(40%)和语步五Company Values(48%)。而语步六Soliciting Further Contact出现频率最少,仅为20%。在微观层面,态度资源的出现次数为417,其中“判定”和“鉴赏”子系统的出现频率分别为245和103,远高于情感资源的69。在语步二Offering Products or Services和语步三的两个步骤Capacity Description和Achievements Introduction中,判定资源和鉴赏资源使用次数较多,这说明公司简介在介绍产品和建立信誉是更倾向于使用判定和鉴赏资源,以期吸引客户。本研究,依据体裁分析和态度资源理论,仔细分析了公司简介宏观和微观层面的特点,扩大了评价理论的使用范围,对于公司简介理解与写作具有启发意义。
[Abstract]:With the rapid development of economic integration, the world economy has become more and more closely connected. Chinese enterprises have increased their investment in overseas markets, and some of their products have been extended to foreign countries. Facing the fierce competition in the overseas market, the company profile, as an important medium of communication between the company and customers, plays an extremely important role in attracting customers. However, many scholars at home and abroad mainly study corporate profiles from the perspectives of language, translation and cross-culture, but there are still few studies on the macro-structure and interpersonal meaning construction of corporate profiles. In this paper, 50 profiles of Fortune 500 companies in 2015 are selected to establish a small corpus. Based on the Promotion Letters analysis Model and Martin (2005) evaluation theory of Bhatia (1993), the author analyzes 50 articles in the corpus. First of all, this paper divides the 50 English introduction steps, and statistics the frequency of the language steps in the introduction. Then, the paper introduces the number of times that attitude resources appear in each language step, and analyzes the realization of attitude resources in each language step. This study answers three main questions: (1) what is the stylistic structure of English company profiles? (2) what are the attitude resources in English company profiles? (3) the language steps of these attitude resources in English company profiles. What is the distribution of Chinese? It is found that at the macro level, there are six language steps in the structure of company profile genre, among which one Introducing Background Information and two Offering Products or Services are necessary steps. In the selective step, the frequency of Establishing Credibility in step 3 was much higher than that in step 4 (40% Social Responsibilities () and in step 5 (48% Company Values (). The frequency of step 6 Soliciting Further Contact was the least, only 20%. At the microcosmic level, the frequency of appearance of attitude resources is 417, in which the frequency of "judgment" and "appreciation" are 245 and 103 respectively, which is much higher than 69 of emotional resources. In step 2, Offering Products or Services, and step 3, two steps, Capacity Description and Achievements Introduction, the use of judgment resources and appreciation resources is more frequent, indicating that company profiles are more inclined to use judgment and appreciation resources in introducing products and building reputation. In order to attract customers. Based on genre analysis and attitude resource theory, this study analyzes the characteristics of company profile at macro and micro levels, and expands the scope of use of evaluation theory, which is instructive to the understanding and writing of company profile.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H315
本文编号：2438239
[Abstract]:With the rapid development of economic integration, the world economy has become more and more closely connected. Chinese enterprises have increased their investment in overseas markets, and some of their products have been extended to foreign countries. Facing the fierce competition in the overseas market, the company profile, as an important medium of communication between the company and customers, plays an extremely important role in attracting customers. However, many scholars at home and abroad mainly study corporate profiles from the perspectives of language, translation and cross-culture, but there are still few studies on the macro-structure and interpersonal meaning construction of corporate profiles. In this paper, 50 profiles of Fortune 500 companies in 2015 are selected to establish a small corpus. Based on the Promotion Letters analysis Model and Martin (2005) evaluation theory of Bhatia (1993), the author analyzes 50 articles in the corpus. First of all, this paper divides the 50 English introduction steps, and statistics the frequency of the language steps in the introduction. Then, the paper introduces the number of times that attitude resources appear in each language step, and analyzes the realization of attitude resources in each language step. This study answers three main questions: (1) what is the stylistic structure of English company profiles? (2) what are the attitude resources in English company profiles? (3) the language steps of these attitude resources in English company profiles. What is the distribution of Chinese? It is found that at the macro level, there are six language steps in the structure of company profile genre, among which one Introducing Background Information and two Offering Products or Services are necessary steps. In the selective step, the frequency of Establishing Credibility in step 3 was much higher than that in step 4 (40% Social Responsibilities () and in step 5 (48% Company Values (). The frequency of step 6 Soliciting Further Contact was the least, only 20%. At the microcosmic level, the frequency of appearance of attitude resources is 417, in which the frequency of "judgment" and "appreciation" are 245 and 103 respectively, which is much higher than 69 of emotional resources. In step 2, Offering Products or Services, and step 3, two steps, Capacity Description and Achievements Introduction, the use of judgment resources and appreciation resources is more frequent, indicating that company profiles are more inclined to use judgment and appreciation resources in introducing products and building reputation. In order to attract customers. Based on genre analysis and attitude resource theory, this study analyzes the characteristics of company profile at macro and micro levels, and expands the scope of use of evaluation theory, which is instructive to the understanding and writing of company profile.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H315
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1 魏惠子;英文公司简介的体裁结构和态度资源研究[D];重庆大学;2016年
，本文编号：2438239
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