生命成本、异质收入与一种新消费者行为理论的构建

发布时间：2018-03-05 04:18

本文选题：生命成本　切入点：异质收入　出处：《中国工业经济》2013年11期 　论文类型：期刊论文

【摘要】：本文对迄今所有基于同质收入假说的消费函数理论的微观基础的合理性提出质疑,指出不同消费者为获得同一单位收入需要付出不同生命成本这一影响消费者决策行为的关键异质事实。据此,本文建立了消费者行为学说中的两个理论新支点:一是基于生命成本假说的生产与消费决策一致性的新消费者均衡理论。这一新消费者均衡比目前基于收入假说的纯消费者的消费者均衡对消费者效用决策更加基础与首要,对宏观经济运行的影响也更加直接和深远,是为"消费者第一均衡"。二是建立了与此新消费者均衡理论相一致的生命成本消费函数理论并进行了实证验证。研究认为,以往消费函数理论均从"收入"角度来解释消费者行为的理论视域存在认知局限,主张从人本身的生命哲学与"生命成本"角度来重新诠释消费者行为。这一研究试图把作为微观经济学核心理论的基于同质收入与纯消费者的消费者均衡推进到异质收入的生产与消费决策一致性的新消费者均衡;把长期分属于微、宏观两个经济学领域研究的消费者均衡与消费函数理论耦合到具有同一基础的消费者行为理论体系中,并为宏微观统一的经济学理论提供新基础。
[Abstract]:In this paper, the rationality of the microscopic basis of all consumption function theories based on the homogeneous income hypothesis is questioned. It is pointed out that different consumers have to pay different life costs in order to obtain the same unit of income, which is a key heterogeneous fact that affects consumers' decision-making behavior. This paper establishes two new fulcrum of the theory of consumer behavior: one is the new consumer equilibrium theory based on the life cost hypothesis, which is consistent with the production and consumption decision, which is more than the current one based on the income hypothesis. The consumer balance of pure consumers is more fundamental and primary to consumer utility decisions, The impact on macroeconomic operation is also more direct and far-reaching. The second is to establish the life cost consumption function theory which is consistent with the new consumer equilibrium theory. In the past, there are cognitive limitations in the theory of consumer function to explain consumer behavior from the perspective of "income". This research tries to push the equilibrium of consumers based on homogeneous income and pure consumers, which is the core theory of microeconomics, to reinterpret consumer behavior from the point of view of human life philosophy and "life cost". The new consumer equilibrium of the consistency of production and consumption decision of heterogeneous income; The theory of consumer equilibrium and consumption function, which belongs to micro and macroeconomics, is coupled to the consumer behavior theory system with the same foundation, and provides a new basis for the macro and micro unified economic theory.
【作者单位】：浙江财经大学人本经济研究所;
【基金】：国家社会科学基金项目“基于经济社会发展的幸福指标体系构建研究”(批准号12BJY008)
【分类号】：F063.2

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