生态文明中商品的生态价值研究

发布时间：2018-04-03 09:12

本文选题：生态文明　切入点：使用价值的异化　出处：《湖南大学》2011年硕士论文

【摘要】：根据鲍德里亚的经济哲学理论,商品的使用价值可分为实用价值和符号价值两类,论文分别对二者的内涵进行了分析,同时对二者的联系与区别也做了详细的论述。在此基础上指出,由于商品的逐利性,使得商品的使用价值发生了异化,具体表现在：商品的逐利性在商品的符号价值中植入了炫耀性消费文化,通过商品包装、品牌符号和大众传媒,在商品中形成炫耀性因素,使得商品的符号价值变为表征社会地位的主要象征。同时又通过商场丰盛的商品陈列方式和具有节庆气氛的购物环境,表明这种能表征社会地位的符号价值是可以接近无限复制的,似乎是取之不尽,用之不竭的,而且是时常更新的,从而进一步刺激了消费者的占有欲望和攀比心理。此时的消费者已不能简单地通过一种或几种有限的符号价值来表征自己的社会地位,消费者只有通过奢侈的、甚至是刻意浪费的炫耀性消费方式,才足以真正彰显自己的社会地位。人的存在方式也相应发生了异化,人们必须通过不断的外向性占有才能确证自身的存在价值。商品已不仅仅是生存和发展的手段,更重要的是演化为生存和发展的目的。商品的本质由手段变为目的,实用价值被搁置,实用价值与符号价值的最初的虚实相生、相互交融的关系已不复存在,实用价值与符号价值发生了分离。论文接着对商品使用价值的异化对生态环境的影响进行了进一步的说明,指出,由于使用价值的异化导致了人的消费方式和存在方式的变化,而这种变化加剧了人类对自然资源能源的无限制掠夺和生态失衡。为了克服商品使用价值的异化及其对生态环境的影响,论文以生态文明为宏观背景,基于当今的“绿色食品”、“节能灯”和“环保餐具”等节能环保产品的不断涌现,提出构建商品的生态价值的理论必要性。论文对商品生态价值的内涵进行了初步的探讨,并从自然生态系统的产品和社会生态系统的商品的比较分析中得出商品具备生态价值的衡量标准。在此基础上,论文对商品的使用价值系统的“三元结构”及其对使用价值异化的克服进行了理论上的阐述,最后就商品构建生态价值的具体运作方式——商品生产和消解循环系统进行了初步的介绍,以做抛砖引玉之用。
[Abstract]:According to Baudrillard's theory of economic philosophy, the use value of commodities can be divided into two categories: practical value and symbolic value.On this basis, it is pointed out that the use value of commodities is alienated because of the profit-driven nature of commodities, which is embodied in: the conspicuous consumption culture is embedded in the symbolic value of commodities, and the packaging of commodities is adopted.Brand symbols and mass media form conspicuous factors in commodities, which make the symbolic value of commodities become the main symbol of social status.At the same time, through the abundant display of goods in the shopping mall and the shopping environment with a festive atmosphere, it shows that the symbolic value which can represent the social status can be nearly infinitely copied, seems to be inexhaustible and inexhaustible.And is often updated, thus further stimulating consumer desire to occupy and compare psychology.At this time, consumers can no longer simply express their social status through one or more limited symbolic values. Consumers can only display their social status through extravagant, or even deliberately wasteful, conspicuous consumption patterns.To really show their social status.The way of human existence is also alienated, people must constantly extroverted possession in order to confirm the value of their existence.Commodities are not only the means of survival and development, but also the purpose of survival and development.The essence of commodity has changed from means to ends, practical value has been shelved, practical value and symbolic value have been born together, the relationship between practical value and symbolic value has ceased to exist, and the practical value and symbolic value have been separated.The paper further explains the influence of the alienation of commodity use value on the ecological environment, and points out that the alienation of use value leads to the change of human consumption mode and existence mode.But this kind of change has aggravated the mankind to the natural resources energy unlimited predation and the ecology imbalance.In order to overcome the alienation of commodity use value and its influence on ecological environment, the paper takes ecological civilization as the macro background, and based on the emergence of energy-saving and environmental protection products such as "green food", "energy saving lamp" and "environmental protection tableware", etc.The theoretical necessity of constructing the ecological value of commodities is put forward.In this paper, the connotation of commodity ecological value is discussed, and the criterion of commodity ecological value is obtained from the comparative analysis of products of natural ecosystem and commodity of social ecosystem.On this basis, the paper expounds the "ternary structure" of the use value system of commodities and the overcoming of the alienation of the use value in theory.Finally, the concrete operation mode of constructing ecological value of commodity-commodity production and decontamination circulatory system are introduced preliminarily.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F014.3

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