当代消费文化的审美化研究

发布时间：2018-07-21 17:52

【摘要】： 长期为物质匮乏所折腾的人们,当今却被自己的生产物包裹的严严实实,这已经是不争的事实。在日常生活这张文化地图上,不但是公开的“领地”发生了翻天覆地的变化,连像身体这样曾经的“禁地”也被开发出来,统统成为商品经济的俘虏。在基本生存需求满足后人将何求?如何“开发”更大购买力和“生产”更多的消费欲望,便成了一个时代性的重大课题。对此传统的经济方式固有的能量已消耗殆尽,甚至有点束手无策,资本必须在人的身上开始新的“圈地运动”才能维持它不断增长的神话。取悦消费者,成为经济活动的不二法门。在解答和求证这一命题过程中消费文化便应运而生。这种取悦消费者的经济模式,依靠的不是商品使用功能的完备和价格的低廉,而是意义、文化一尽最大可能地美化商品,利用媒体建立一个符号帝国,并使社会大众接受符号的意义。这种过程,我们把它命名为“审美化”。消费文化的审美化,本质上就是一种重新赋予意义的过程。那么,这种消费文化的审美化真的兑现它所许下的“美言”吗?在一番价值的追问和考量后,一个个似是而非的悖论清晰呈现,我们发现一切依旧,因为人类的审美快感被替代了,掏空了。
[Abstract]:It is an indisputable fact that people who have long been a matter of material shortage have been wrapped up in their own production. On this cultural map of daily life, not only the open "territory" has undergone dramatic changes, but even the "forbidden land", like the body, has been developed to become a commodity. A prisoner of Francis.
What will it be after the basic survival needs are met? How to "develop" more purchasing power and "produce" more consumption desires has become a major issue of the times. The inherent energy of the traditional economic mode has been depleted, even a little stranded, and capital must start a new "enclosure movement" on the human body. In the process of answering and proving the proposition, the consumer culture comes into being in the process of answering and proving the proposition. This economic model to please consumers is not based on the complete function of the goods and the low price, but the meaning, and the culture will beautify the goods as much as possible. The use of the media to establish a symbolic Empire and to make the public accept the meaning of symbols. This process, we call it "Aestheticization". The aestheticization of consumer culture is essentially a process of re giving meaning.
Then, is the aesthetic appreciation of this consumption culture really cashing in the "beautiful words" it has made? After a number of inquiries and considerations, the paradoxes of paradoxes are clearly presented, and we find that everything is still, because the aesthetic pleasure of human beings is replaced and emptied.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F014.5

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